Most business firms are using some form of marketing automation tools nowadays. In the upcoming years, the number of businesses using this technology will continue to grow. All of which is to say- if you are not using the marketing automation software in 2022, you might want to reconsider your plans.
Despite the need for the best marketing automation software solution, it’s a complex space full of various software solutions with different features and use cases. It includes ConvergeHub, ManyChat, Moosend, etc. While some platforms only provide drip sequences, email actions, and CRM updates, some help with lead scoring SMS and more. Here in this blog, you will learn about the top marketing automation software to choose the right one for your business.
5 Best Marketing Automation Software 2022
Following is the list of Top marketing automation software; you can choose one for your business.
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ConvergeHub
Marketing automation is an important aspect of ConvergeHub, where the business firm can make things work dynamically. The software allows you to use its powerful campaign management capabilities to convert prospects into potential customers. It is one of the best marketing automation software of 2022 that enables you to look into the CRM customer data to learn which service or product your customers have purchased. After that, it targets the cross-sell campaigns generating more revenue and working more effectively.
Both small and mid-sized businesses can use the marketing automation system offered by ConvergeHub. Not only this, but the ConvergeHub platform also provides a real-time view of the marketing performance with customizable and packaged reports. You can track each campaign and get access to the reports based on the user roles. Moreover, the platform’s dashboard offers information on deals comprising deals, lead acquisition, leads by source, and close date. The users can visualize the pipeline at different stages and customize the dashboard settings. It’s an easy-to-use software platform provides instant customer support through its amazing functionalities.
2. HubSpot Marketing Automation
HubSpot is one of the most popular marketing automation software popular in terms of customer sentiment. The software has a complete growth suite that includes support, marketing, and sales software, which automatically integrates with its CRM. The combined effect of having all your growth activity and data in one platform discharges many creative automation possibilities that will be hard if you utilize separate tools.
As a standalone, the marketing automation functionality of the software comprises an easy-to-use display board to craft conditional workflows. With the workflow tools, you can target customers via live chat, website visits, etc. Simply put, the workflow tool is automation beyond email so that you can expand your business’s growth within less time.
3. ManyChat
Marketing automation is not only about email. The ManyChat software runs as a chatbot and initiates conversations through SMS and Facebook Messenger. Suppose automating a few of the repetitive conversations time and again on other platforms.
A chatbot can be created in minutes using templates and an easy-to-use interface with a drag-drop option. Additionally, the data you receive about your users can be synced to CRM and other tools.
4. Moosend
It is an email marketing automation software that functions for various industries, including SaaS and ecommerce. The software utilizes the latest website tracking and triggers that enable your business to send an accurate email campaign to your prospects or target audience who may have an interest in your product or service.
Not only this, but the software also collects and manages customer information so that you can use it to build product recommendation campaigns based on your reviews.
The data also enables detailed reports of user activity and campaign progress to improve your promotional messages’ effectiveness.
5. Omnisend
Omnisend is an Omnichannel marketing automation software developed for ecommerce. The platform uses user-friendly templates and visual builders that design landing pages, forms, popups, etc. It offers an automation workflow that begins with the pre-built templates that consider the online merchants. This software can include various channels within the same automation workflow.
The software also offers a free plan for general email marketing and paid plans for small-sized businesses.
