With so many options and property deals cropping up online every day, it’s easy for a customer to get lost in the maze of information. This means your real estate business needs to stay at the top of the game to capture leads when they are trendy and send them the correct information at the right time. Customers need instant responses from businesses; any delay or miscommunication can cause a lead to slip through your fingers. Real estate CRM software allows the automating of your real estate business to help nurture prospects and turn them into loyal customers.
Importance of Real Estate Marketing Automation
The buying cycle in a real estate business is longer than that of most other business processes, primarily owing to the higher value of the product. This makes it difficult to keep track of customer data over weeks or even months. This is where CRM automation comes into play.
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So, what is real estate automation exactly? With real estate automation, businesses can streamline marketing efforts by managing various aspects of their campaigns in one place. Additionally, it lets you quickly identify and segment leads.
Read on to know why automation is right for your real estate CRM.
Capture Leads Automatically
In the digital era, 93% of customers start their buying journey online, which is why you need lead automation to allow interaction with previously uncontactable customers. For instance, you have several marketing campaigns running at a time, such as ads, webinars, newsletters, etc. Real estate automation will eliminate the manual effort required to add leads; leads are captured directly from the source and added to your CRM system.
This way, you can track the response from every campaign to help you strategize for future campaigns and even optimize your response time and conversion rates. Additionally, you get notified everytime a new lead enters the sales funnel, thus helping you get in touch with a prospective customer at the right time.
Audience Segmentation
Your CRM software doesn’t just help you capture leads; it also provides a detailed analysis of a customer journey. This way, you can filter out leads with a higher chance of becoming prospective customers.
Say, if someone is actively searching for an agent or looking at the market, they may need to buy or sell soon. Your CRM can generate this data using metrics like how long they have already spent searching for properties and whether their search criteria fit your niche. If their search matches your speciality, it’s simple to get in touch with them via email or web form to collect further details about their search.
This information is automatically entered into the CRM using data obtained via web form. You can then segment your leads based on
- Geographical location,
- The type of property they are looking for, and
- Their budget.
This real estate marketing automation allows you to have all the essential information about your customer to send personalized marketing communication.
Lead Nurturing Through Drip Marketing
Technology has changed the way people communicate with each other and with businesses. Most of today’s customers prefer online communication, the most prevalent one being email communication. While people interact with their favorite brands over social media, when it comes to serious discussions, email is the preferred choice of communication for 94% of buyers.
CRM real estate automation systems can be powered to create a drip-email campaign where you can send emails to 10 or so leads every week. A campaign like this helps keep your properties in the mind of your customer and encourage them to follow up on their initial interest.
Scheduling Site Visits:
In real estate, the goal of every marketing, pre-sales, and lead nurturing effort is to generate the enquiry for a site visit. Every developer aims to create an engaging site experience for their leads. The first step to providing such an experience is understanding customers’ requirements during their on-site visit.
Using a real estate CRM, you can anticipate customer requirements based on the past behavior of customers of similar profiles. Your CRM can help agents prepare a sales listing, organize real-time or virtual property viewings, and negotiate and close the sale.
Sending Time Reminders & Updates:
CRM enables real estate workflow automation, thus allowing you to set reminders to keep buyers updated about new properties and give timely notifications for properties they are interested in without requiring the agents to call and discuss each property.
As for your brokers and agents, you can set up reminders in the CRM to keep them informed about property viewings and any scheduled communication with customers, and even include brief descriptions of each property.
Learn & Optimize Using Analytics
The primary function of a real estate CRM is to provide insights into your customer service and marketing operations. With CRM analytics, you can monitor your customer service efforts, evaluate customer data, and analyze your customers’ habits to generate better leads.
You can track new leads, prospects, and audiences who interacted with your website or campaign through a CRM. This data is then compiled into actionable insights that help evaluate marketing ROI and problem tracking.
The Bottom Line
A disorganized real estate process can be time-consuming and frustrating for both the buyer and seller. With the help of real estate automation, you can funnel leads sourced from different channels into a unified analysis dashboard. Sell.Do is considered the best CRM for real estate, and with good reason: the software lets you do all that more, so you don’t have to sift through piles of data to get customer information; it’s compiled and organized for you within the CRM itself.
