The real estate sector is one of the biggest and rapidly growing sector in the world. Each new project comes with something new and unique. The newer projects are always heading against each other to incorporate the latest technology, luxury amenities, and high class features. Even in Pakistan, the real estate sector is constantly booming with newer innovations. Each real estate project is unique and different, but the question lies in how to market these projects? The right marketing techniques can promote your project successfully. The ways to successfully promote real estate projects depends entirely on the marketing techniques and tools used. The best 5 Ways to Successfully Promote Real Estate Projects are Conventional Marketing, Digital Marketing, Events & Promotions, Affiliate Marketing, and Email & SMS Marketing.
All there marketing methods incorporate different tools and techniques that can be applied and used. With each having the end goal of generating leads and promoting sales. But, before applying any of these methods the key is to always identifying target audience, and marketing the project towards your target audience.
- Conventional Marketing
The first step to promoting real estate projects is the use of Conventional Marketing methods. The conventional marketing methodologies uses tools like:
- Billboards
- Television Ads
- Radio Ads
- Newspaper Ads
- Catalogues
- Brochures & Pamphlets
The basic conventional marketing strategies include stationary & printing content, television ads, radio ads, and newspaper ads. The contents for these conventional methods are radially available to the public. An easy access to ads is the main key, to promote projects in such a way that it inclines the general public to gather more information about the project. These conventional methods for ads have been used for decades and have remained persistent with the newer marketing methodologies.
Television, newspaper, and radio is radially available is every household, regardless of the target audience, these methods prompt an attention and interest in every household. The printing and stationary materials include catalogues, brochures, and pamphlets which is easy to distribute among the target audience. Hence, conventional marketing methods are the first approach to marketing any real estate project.
- Digital Marketing
The newer approach to marketing any project is digital marketing methodologies. Digital Marketing incorporates all methods of marketing using digital platforms, internet basically, and all these tools work hand in hand to promote the project digitally. This marketing methodology incorporates innovative tools like:
- Social Media Marketing
- Websites
- Paid Promotions Tools
- SEO (Search Engine Optimization) Tools
- Landing Pages & Lead Capturing Tools
- Graphic Tools
The first step in Digital Marketing is the use of social media marketing tools. This includes the use of social media platforms like Facebook, Instagram, YouTube, Twitter, and LinkedIn. The use of social media platforms have increased rapidly over the past decade, while a huge sum of people use social media to check updates for everything new.
Social media accounts can be made for the real estate project to promote the project, and generate leads. The other step is Website, making a website for your project is eminent.
A website should be created in such a way that it is easy for the user to land on the right pages through easy navigation. A website is made to provide and each and every new update on the project, where a website acts as a digital key-book to the entire project.
With the social media and websites comes in the use of paid promotions tools, SEO tools, landing pages & lead capturing tools, and graphic tools. All these four tools are incorporated in social media marketing and websites. The content uploaded on the social media and website is always Search Engine Optimized (SEO). The SEO tools increases Google ranking for the project and is more makes the project more accessed by the end user. The Landing Pages & Lead Capturing Tools are used to create landing pages of such sort that it engages and user and generates a potential lead for the project. This effectively increases the sales. The Graphic Tools are used to create eye catching images for the project for the end user to click on. A good graphically designed image is more likely to be clicked by the end user, which increases a potential lead. To Know more about mega real estate projects and investment opportunities like Blue World City, and Kingdom Valley visit Ghafari Marketing a trusted real estate agency.
The next is incorporating Paid Promotions. Once social media and website are created, with the right tools incorporated, paid promotions come in place. Paid promotions places ads for the project across all digital platforms, turning users into leads. All these tools have more depth, with multiple variations of the tools are used to increase marketing through digital platforms.
- Events & Promotions
Another step to promoting real estate projects comes through Evens and Promotions. These events can be divided as:
- Pre-Launch Events
- Launching Events
- Conventions
- Post-Launch Promotional Events
Events play a vital role in promoting a real estate project. Events can be exclusive or for the general public. Events are a great way to promote and present a project upfront. Pre-launch events promotes the project even before it starts, where the event guests can be turned into potential leads. Launching events are conducted at the time when a project is launched. A grand launching event raises interest in the general public to pay heed to the project. Pre-launch and launching events shows how grand a project is to the general public. Conventions are another way to promote the project upfront. Taking part in different conventions also increases the interest of general public and helps in promoting the project. While post-launch promotional events are put together to introduce new innovations in the project and gut forth different promotions on the real estate project. These events altogether bring in more leads to turn into sales.
- Affiliate Marketing
Affiliate Marketing is the method where the owner of the project promotes their project by hiring or paying external marketing companies or websites to increase sales and referrals. The concept of affiliate marketing in real estate is simple, the project is promoted through various marketing techniques by the marketer. This increases the sales of the project because of the marketer’s links and referrals. While the marketer keeps a commission on each sale. Affiliate Marketing brings in potential buyers and increases the sales of the project. The affiliate marketing company takes up the responsibility of marketing the project using many tools to increase leads and sales.
- Email & SMS Marketing
Last, but not least, is Email and SMS Marketing. This is a more personalized method of marketing the project to the target audience. Sometimes the end user is not interested in seeing the ad, so to have a personalized approach to the end user email and SMS marketing is used. The content of email and SMS also gives a better understanding of what type of ads have a higher engagement. Multiple email and SMS channels can be used to promote the project, where both these methods can have a quicker response. The benefits of email and SMS marketing can be seen as more personalized approach, quick response, helps staying in touch, and it is easy and affordable.
Apart from these 5 ways to promote a real estate project, there are multiple methods that can be used to promote a project. It all depends on the type of methodology, strategy, and tools being used. These 5 ways sum up some of the major methodologies that have been proven successful. But nonetheless, incorporating them in the right way matters. Each methodology is unique on its own and have tools of their own. But using them together, hand in hand, makeup for a successful method to promoting real estate projects.
