By anticipating and answering these questions on your customers’ minds, you can increase the conversion rate of your bulk text marketing campaign.
Good marketers and salespeople know that the first rule of thumb for marketing success is to anticipate questions that customers might encounter when interacting with marketing materials or communication channels. Another rule is to give these answers before the customer thinks. This rule also applies when you use bulk SMS messages to promote your business.
When your customers or prospects receive your bulk text messages, they usually have at least five questions in mind that will greatly influence how they respond to your offers. Before you hit the Create button and start writing your 160-character Magic Sales text message, you need to answer these questions beforehand:
What are the incentives; It’s not enough for them to know that you bought and installed the best crimper in town or that you have the best hair dryer in the salon business. Entice them with incentives like premium discount coupons that make them feel part of a secret society.
Why is this post so long and boring; If you use mass text messages for business purposes, please do not exceed the 160 character limit. (You wouldn’t take this advice from many bulk SMS blogs in Nigeria because they want you to buy more units.) So keep driving and try to offer good value, your message is on its way to the 90%. Text message read in the first three (3) minutes.
What do we expect from him; When your mass text message ends without a clear call to action, it’s like a pastor giving a good sermon without an altar call. Ask your customer to act immediately, e.g. B. Send the text “I’m interested” to a certain number or text the short code of your keyword and make sure it gets noticed.
Why should I act now; Even if your bulk text message is tailored to the right audience, your customers or prospects may be put off and possibly forget about your campaign if you don’t create a sense of urgency. Try adding some sort of expiration date to encourage customers to respond more quickly.
Is this a special offer; Even if all the elements are in place, customers will be reluctant to act if they consider the branded bulk SMS offer to be public. When sending mass text messages to customers, always specify that the offer is only for customers on the VIP list. This way, your customers will feel like they are part of something special. What would be the temptation to register if the offer was open to everyone?
