Video is developing quickly and will surpass current standards sooner than we anticipate. 83 percent of organizations believe that video marketing delivers them a strong ROI, which is what is driving this trend. As a leading video marketing firm in Dubai, we’ve encouraged a majority of our clients to take on this trend and use a lot of videos in their marketing strategies.
Unquestionably, one of the newest tools in your promotion toolkit is video marketing. You might still be on the fence. Is it worthwhile to think about using videos to promote your business? Do you have the means necessary to produce and utilize video content for marketing purposes?
The basic response is: Yes, it’s worthwhile. Not just because it’s popular, but also because the video is one of the most adaptable and successful digital marketing strategies available. Here are 8 reasons to start using video marketing immediately.
Video Marketing increases sales
Priorities come first. You can earn a significant income through videos. The number of conversions on your landing page can go up by 80% by including a product video. Additionally, the Prism Digital team has ensured that video functions properly regardless of the category in which it is used.
Video might also result in sales immediately which is why a majority of the best video marketing companies are using it as a tool to increase client sales. According to studies, at least 70% of people who saw a video explaining a product or service went on to purchase it. So you’d better get to work on your exciting product videos right away.
The effectiveness of video is not even all that surprising when you think about it. After all, our primary sense is vision. Our brain receives the majority of information visually. Imagine what videos with people (like us) can achieve for your business if still, images can already significantly increase engagement.
Video Displays a High Return on Investment
The fact that 80% of companies and local video marketing agencies claim that video offers a strong return on investment should thrill you even more. Despite not currently being the simplest or most affordable chore, making videos pays off greatly. Additionally, internet video editing programs are getting better and more economical all the time. And you can already create some very good videos on your smartphone.
Another encouraging development is that your videos don’t need to be flawless. The content is what counts! According to the most recent research, videos that don’t sufficiently describe the product or service turn off users the most. Poor design and substandard construction won’t matter so much. So it’s accurate to say that video is similar to donuts in that it’s still really tasty even when it’s not the best.
Video establishes trust
Conversions and sales are built on a foundation of trust. But establishing trust should be a stand-alone objective. The foundation of content marketing is building long-lasting relationships and trust. Stop marketing and invite people to you by giving them informative and fascinating content. Local video marketing agencies often encourage their clients to take up influencer marketing and create videos explaining products and services instead of written content because video gives a feel of things, unlike text.
Video accomplishes everything. We are inclined to be engaged by and moved by video content. And when it comes to the elite audience, YouTubers are becoming the most effective social media influencers for brand promotion. Therefore, you must take video seriously if you are serious about content marketing.
Google acknowledges and loves videos
You may lengthen the duration that visitors stay on your website by adding videos. Longer exposure increases credibility and informs search engines that the material on your site is solid. If you have a video embedded on your website, you have a 40 times higher chance of being first in Google searches. The impact of videos on your search engine ranking has significantly increased since Google acquired YouTube.
Make sure to SEO-optimize your YouTube videos. Make your titles and descriptions intriguing. Link back to your company’s website, goods, and services. Give potential clients instructions on how to proceed. And to further inspire action, investigate the world of interactive videos. In addition, since Google owns YouTube, they enjoy placing their own website at the top of search results for a variety of phrases.
Mobile Users are captivated by Video
Mobile and video are inseparable. At least 80% of consumers use their mobile devices to watch videos. Mobile video views have increased more than 200% since Q3 of 2015. According to YouTube, the annual growth in mobile video consumption is 100%. Because more people are using smartphones and because people want to view videos on the go, your video audience is only expanding.
Additionally, according to Google, smartphone users are 1.3 times more likely than desktop viewers and twice as likely as TV viewers to feel a personal connection to brands that display video content or advertisements on their devices.
Video Marketing Can Clearly Describe Anything
Are you introducing a brand-new good or service? Make a video to demonstrate its operation. Ninety percent of people claim to have watched a video tutorial to better understand a good or service. Because of this, 40% of companies that employ video marketing claimed to have an explanatory video on their main page. 80 percent of those companies claimed that their homepage video outlining the advantages of their good or service was successful.
Trying to convey a challenging idea? Produce animated movies. Concepts may come to life through animation in a way that text or live footage cannot. Additionally, monotonous talking heads are no longer sufficient to cut through the noise. Animation videos are the ideal mix of fun, nostalgia, and simplicity.
Even lazy consumers are interested in videos.
Video content is a fantastic learning tool, and it’s also quite simple to watch. The pace of modern life makes it impossible to read in-depth service descriptions or lengthy product descriptions. Today’s consumer wants to watch the product in use. One of the most significant factors encouraging the use of video in content marketing is video preference.
Videos Promote Social Sharing
According to Michael Stelzner’s eighth annual Social Media Marketing Industry Report, 63% of social marketers used video content in 2015, and 73% of all respondents intended to do so in 2016.
Social media platforms’ new features also promote video content. Facebook has introduced Lifestage, 3600 Video, and Live Video (A Video-Centric App for Teenagers). Twitter has Periscope, whereas Instagram offers 60-Second Videos & Instagram Stories. The second-most used social network worldwide is YouTube.
Video advertising is becoming more common and accessible and multiple video marketing firms in Dubai and the world are using it more. The usage of video is increasing in part due to technological advancements, but also because it is simple to disseminate around the world. It takes imagination and an understanding of human psychology to create effective marketing videos for your company. These elements together allow for the production of genuine advertising wonders at a low cost.Reach out to Prism Digital today and let’s work our magic if you’re looking for video marketing solutions for your company and require a video marketing agency in Dubai. We can produce short or long videos for your website and social media platforms, as well as compile a list of influencers to appear in your videos.
