Digital media are of considerable support for B2B and B2C companies, but also for individuals. Today, given the technology boom, the web 2.0 revolutions and above all the added value brought to companies, many players are trying somehow to offer digital services to these large, small and medium-sized companies. Whether they are agencies, start-ups, firms or freelance consultants, there is no shortage of offers. Only, it is important, even vital to know how to choose your digital marketing agency. Making a good choice among the plethora of offers available will help you achieve the objectives set for your various projects.
What is digital marketing?
In general, we know what marketing means and besides, it is common to see even ordinary people on the street naming it. According to Wikipedia, marketing is defined as “a communication and sales technique that consists of broadcasting a personalized and inciting message to a target of individuals or companies, with the aim of obtaining an immediate and measurable reaction”. We also talk about traditional marketing or “outbound marketing”.
Digital Marketing Services is therefore a set of marketing techniques and processes used on digital media and channels (Web, e-mail, social networks, and mobiles). That said, digital marketing also brings new levers and new areas. It also includes “all marketing applications linked to the ‘traditional’ Internet, but also those linked to mobile phones, tablets, GPS and other applications and connected objects.
Choosing your digital marketing agency then allows you to make these techniques and strategies available to you on digital media. The different levers activated by digital marketing are:
Email marketing;
Display advertising;
SEO referencing;
Search engine marketing (natural referencing + commercial links);
Data analysis;
Membership;
Conversion and attribution issues;
Content marketing;
Social and viral marketing;
Mobile marketing etc.
It is therefore important for the client to know how to choose his digital marketing agency. And to choose wisely, there are various steps.
What are your goals?
Determining your objectives and knowing your means remain two steps that condition the careful choice of your agency.
First and foremost, you need to identify your business objectives. This already lets you know if you really need a digital marketing agency to reach them. What do I want by contacting a digital marketing agency? Should be a question to which you will already have one or more answers.
First, one may want more visibility. Having more visibility allows your business to open up to Internet users and allow them to have your contact details. But also to present your products and services or your news to them. Having good visibility can also arouse interest among future customers. And in this, an agency will have to carry out referential, editorial or even community actions.
Second, you may want to improve brand awareness. We want it because perhaps its competitors are getting ahead of several things. Competitors are expanding their networks and gaining notoriety where you are losing ground. This is the situation you want to remedy. Digital marketing can be very useful in this case.
The objectives of a business are many and varied. But in order not to get lost, you have to determine them in a SMART way. This means that the objectives should be:
Specifications clear and concise
Qualitatively and quantitatively measurable
A acceptable therefore achievable;
R eleventh or relevant;
T time-related or inscribed in time
In addition, you have to know how to correlate your needs with your resources.
The question of resources
This question is also fundamental in the choice of your digital marketing agency. This will allow you to make an inventory of your budget or your human and material resources. The best advice is to determine a budget in relation to your needs and not a risky budget. The question of resources goes beyond the financial framework because the human factor is included in it also visit Tejas Parmar.
