The widespread use of smartphones in today’s world is truly amazing. As a gadget its universal appeal and usage are unparalleled. Currently, there are 6.6 billion smartphone users globally. This number was 2.9 billion in 2016.
The massive increase coupled with the availability of internet services has meant that people are using smartphones for everything. Whether it be paying a utility bill or getting directions while driving, there is a mobile application for nearly every task.
Muslim Prayer Apps Usage
The use of mobile phones in every aspect of life has become common. Religion is no different. There are several mobile applications dedicated to specific religions. Research shows that there are over 300 Islamic apps.
These Islamic apps can be divided into various categories depending upon the function they perform. Many apps provide accurate prayer timings according to their current location. Others have resources such as the Holy Quran or a compilation of the books of Traditions.
A lot of these apps perform multiple functions. Muslim Pro is perhaps one of the most popular of such apps. It is a comprehensive guide to Islam, useful for Muslims from every walk of life.
Best SEO Strategy for a Muslim Prayer App
SEO strategy for apps, or ASO (App Store Optimized), is key to ensuring that a mobile application does well. A targeted and effective SEO strategy improves an app’s visibility and popularity. Here are a few ways in which SEO strategy can help with promoting a Muslim prayer app:
Keywords are Key to Success
When it comes to SEO, keywords are extremely important. Whether a website or a mobile application, search is based on certain keywords. People searching for prayer timings are likely going to use specific keywords. These could be “Islam”, “Muslim”, “Prayer”, and “Times”.
To improve visibility mobile applications should be named in a way that makes the function of the application clear. The name of the app should be short but meaningful. Including keywords also helps. Aside from the name of the app, other metadata should include important keywords as well. This means that meta titles and meta descriptions need to be carefully crafted.
Keywords need to be selected carefully. This requires research. Look into the most popular prayer apps to see the kind of keywords used, additionally, see which keywords come up when people are searching for prayer timings.
Maximize User Experience
The application has to be user-friendly. Not only should it be easy to use, but also be designed in a presentable way. Make the app organized so it is easy to navigate. Users should have no trouble finding what they are looking for. The app design should allow users to easily change settings, like increasing the font size.
People’s preferences vary so make room for these differences. Making apps inclusive by having multiple language settings is also important. There are millions of Muslims all over the world. A multi-language option is necessary to attract a larger user base.
Furthermore, the app design needs to match the content. Muslim prayer apps should use colors like white, green, or blue.
Develop Backlinks
Nothing drives up organic traffic quite like the content. While mobile apps have a limited amount of content, you can always use websites and blogs. Backlinking to websites and blogs is necessary.
A well-developed website allows users to access additional information. It also provides another way in which users can download the prayer app on their devices. A good website has similar characteristics to a good app. It must have targeted keywords, a user-friendly design, and must have relevant up-to-date content.
Blogs are also important links. Articles on blogs provide users with information, which is why they should be long while being relevant and accurate.
Promote Effectively
The best SEO strategy is one that combines organic SEO techniques with paid advertising. Paid content can be a very useful tool if used correctly. To make the most out of paid promotions market research is needed.
First, determine your target audience. What are the demographics of people looking for prayer timings? Doing this will enable app developers to market their apps to those who are likely to use them. If the demographic for prayer apps is men and women in their twenties who are professionals, marketers can target these users.
Advertising can then be done on other websites and apps that attract a similar demographic. In this manner, promotional resources will be put to much better use.
Keep the App Updated
SEO and ASO are constantly evolving. New apps are always being developed and search engine analytics are also being changed. Simply making a well-designed, user-friendly app is not enough. The app should be able to keep up with the changing environment.
Updating apps is important to make sure that they are current and relevant. App developers should also keep an eye out for issues with apps. A mobile app is only as good as its functionality. If it does not work, it is useless.
Regularly check the app for any bugs or other issues. Keep track of users’ feedback as it is key to understanding what people want. Users like apps that are interactive and are constantly improving. Ensure user privacy and have a strong cybersecurity system in place.
Increasing Prayer App Traffic
SEO is the primary step toward maximizing app traffic. There are plenty of ways in which app traffic can be increased. These techniques should be used together to achieve the best results. Using multiple techniques together helps to create an SEO strategy.
The best SEO strategy is one that strikes a balance between organic traffic, which is content-driven, and paid promotion. The prayer app SEO strategy is no different.
Developing a successful SEO strategy begins with conducting market research. Based on this research developers can design an app that users will find useful. Standing out among thousands of apps is not easy. It requires a lot of consistent hard work. However, once an app is ranked high because of an effective SEO strategy, maintaining it becomes easy.
