We are developing businesses related to search engines, web advertising, cloud computing, software and hardware, and are one of GAFA (Google Apple Facebook Amazon).
We are developing various businesses, but the main source of revenue is advertising revenue from search engines.
When asked, “What kind of company is Google and when was google established?”, I feel that many people answer “a search engine company.” Of course it’s not wrong, but the correct answer is “advertising company”. So to speak, it is the same principle as “television”. Television also gets sponsors by making interesting programs and makes money by running commercials. Google is a web advertising company.
2004 “Six years after establishment, to IPO”
2005 “Birth of Google Map”
In April 2005, announced the map application “Google Map”. Originally it was Keyhole’s technology, but took notice of it and acquired it. After that, three teams within, including members of Keyhole, joined forces to create a state-of-the-art map service, “Google Map”. and launched “Google Earth”.
We are the last generation of humanity to lose their way.
2005 “Google to acquire Android”
In July 2005, acquired mobile phone software company Android. The purchase price is approximately $50 million.
In fact, this acquisition was carried out at the discretion of Larry Page, and it seems that it was kept secret from the executives, including Schmidt, who was the CEO at the time. This decision, which was able to spread worldwide while falling behind Apple, brought great achievements later.
2006 “Google enters China”
In January 2006, Google’s management philosophy is known for its founder’s philosophy of “do not get involved in bad things”, but when it entered the Chinese market in 2006, democratization and ethnic minority issues Because it accepted self-censorship to hide information that the Chinese government did not want, it came under fire at hearings of the US Congress along with other Internet-related businesses such as Yahoo.
Since then, it has increased its market share in China to more than 30%, making it the second largest company after Chinese operator Baidu. However, in January 2010, in addition to strict internet censorship by the Chinese government, the company’s free email service “Gmail” was attacked by hackers believed to be from within China. stated that.
2006 “Google Acquires YouTube”
On November 13, 2006, Google made the biggest deal in its history. Acquisition of YouTube. That amount is 1.65 billion dollars (approximately 200 billion yen in Japanese yen).
At that time, most people rated YouTube as “overpaying”, and YouTube was only recognized as a “video sharing service”, but now it has become a major pillar of the advertising business. Once again, I am amazed at the foresight of Eric Schmidt, Larry Page, and Sergey Brin.
Dr. McQuivey, a cutting-edge marketing researcher, makes a lot of sense at the time.
YouTube is really getting to be worth the extra price. Because Google can tie all of its advertising expertise and search traffic to YouTube. It’s not like we’re going to recoup that $1.6 billion anytime soon, but YouTube will bring huge numbers of viewers to-owned sites rather than other companies’ sites. Even if it can’t recoup its investment, YouTube will still be valuable, much like a featured product attracting customers at a loss. People who only care about the visible numbers of a business will disagree with me. /McQuivey
2007 “Google, scale of advertising business”
In April 2007, acquired online advertising company DoubleClick for $3.1 billion.
DoubleClick is a company that has been very successful in delivering banner ads (a type of display advertising). At a time when search advertising was booming with rise, DoubleClick acquired Performics to get delivery tools for search engine optimization and pay-per-performance advertising.
This led to the eventual acquisition of. Until 2018, the word “double click” was sometimes seen on Google AdWords, but due to changes in the service name, etc., there is no trace of it now.
Goodbye DoubleClick. Google has decided to drop the DoubleClick name as part of a rebranding of its advertising products. This comes 22 years after the ad tech platform was launched and 11 years after it was acquired by. End of an era: abandons DoubleClick name – Digiday
Currently, Ads is divided into three platforms.
- Google Ads
- Google Marketing Platform
- Google Ad Manager
2007 “Street View, Start”
2010 “Nexus, birth”
In January 2010, the first smartphone from Google will be released. Due to its small size and powerful camera, the NexusOne attracted a lot of attention as a sophisticated product at the time and as a competitor to the iPhone.
But just a few months later, in July, closed its online store and stopped selling the Nexus One online. It is still being sold as a reference device for developers.
2011 “Eric Schmidt Resigns as CEO”
In January 2011, Eric Schmidt announced that he would be stepping down as CEO of Google, with Larry Page as CEO and Eric as Chairman on April 4, 2011.
In his tweet at the time, he said, “I no longer need an adult director who snuggles up to me every day!”
2013 “Google Glass, announced”
In 2013, announced the glasses type gadget “Google Glass” equipped with a smart display. Product testing began in April 2012.
As you can see from the demo video, if this is realized, it really feels like the world of Ghost in the Shell. However, concerns about privacy violations were raised, and in the end, development was stalled because this could not be wiped out.
According to the information that can be confirmed as of 2019, it seems that development has not completely stopped, and that it is still being developed for use in some markets.
Read More : 10 Essential Rules for Effective Snapchat Marketing
2013 “Chromecast, Released”
It wasn’t a revolutionary device, but its low $35 price put it in competition with the Amazon Fire and Apple TV. This has become part of Google’s trend towards smart home gadgets.
2015 “Foundation of parent company, Alphabet”
In August 2015, Google launched a new company called Alphabet with Larry Page as CEO. It includes businesses such as Nest, Google X, Fiber, and Google Ventures.
Sundar Pichai was appointed CEO of Google, a position he still holds as of 2019.
Roughly introducing Sundar Pichai’s career, he is a person with the title of senior vice president who has served as Paige’s “adjutant” for a long time.
Pichai was born in 1972 and is 43 years old. Born in Chennai, India, he played cricket in high school. She is now married with a son and a daughter, and is said to be a chess enthusiast. Mr. Pichai holds a Bachelor of Engineering degree from the Indian Institute of Technology, Kharagpur, followed by a Master of Science (MS) degree from Stanford University and an MBA degree from the University of Pennsylvania. With his background in metallurgy, engineering and management, he joined the consulting firm McKinsey & Company. He then joined Google in 2004. Since then, he’s climbed the corporate ladder at Google, leading the development of Chrome and Chrome OS. In the meantime, he also helped develop Gmail and Google Maps. Twitter tried to poach Pichai from Google in 2011, but he never left. / Wired
