Your Microsoft Teams virtual background says a lot about your company. Clients and vendors make assumptions based on what they see. That means your background should fall in line with your brand.
Branding influences how the public perceives your business. The right approach can bring in new customers, while the wrong one can isolate loyal patrons. The key to perfecting your brand is aligning your image with your enterprise’s mission. Doing requires ongoing work, but it’s crucial to appeal to the newest generation of consumers.
Research Your Audience
Branding should appeal to the people you want patronizing your company. To create the right strategy, you must first understand this audience.
Fortunately, data analysis makes this process easier than ever. You can study competitors’ customer demographics or survey consumers directly. If you have a website, you can look at who visits, how long they stay and whether they take meaningful actions. Once you have a profile of the average consumer, you can research their values and motivations.
Create a Mission Statement
A mission statement is a concise message outlining your company’s goals. It serves as the compass by which to steer your marketing. Mission statements should be long-term and built on the values that prompted you to create the business in the first place.
Make Your Brand Unique From Your Competitors
Some companies are branding experts, and learning from them is an excellent idea. However, you don’t want to copy their efforts. This approach backfires because audiences feel it’s inauthentic.
Instead, identify and embrace what makes your enterprise special. Highlight your story and associate yourself with causes close to your heart. Standing out is the best way to make your brand memorable.
Design Your Logo
A logo is an image that represents your company. It can include any of the following:
- Text
- Colors
- Art
You can get innovative when designing your logo, but make sure there’s a clear connection between your company and the resulting image. For example, if you sell hiking equipment, include elements that evoke the great outdoors.
Once you have a logo, you can use it anywhere associated with your brand. For example, you can create a custom Zoom office background with company logo. You can also incorporate it into your social media banners and profile pictures.
Stay True as You Scale
Keeping your brand consistent across media is essential — but also a constant struggle. It becomes more difficult as you grow and add new platforms and audiences to your plan. To stay true to your vision, refer back to your mission statement every time you launch a new branding element.
To ensure consistency, create a process for marketing content creation. If everyone is on the same page, the resulting posts and advertising should have a uniform message.
Every business interaction is a branding opportunity; a strong brand means a greater likelihood of consumers joining your base. So integrate branding into Zoom immersive view backgrounds, social media posts and email signatures. Over time, you’ll build recognition and reap the benefits.
