Tradeshow ROI is very important for businesses and brands. To get maximum return on investment in shape of quick sales and brand awareness, businesses need to plan ahead. For many small business, new startups to even large established brands, tradeshows provide great growth opportunities. Also, most tradeshows and exhibitions are industry specific. This means intense competition for brands and booths.
So, how do you increase your exhibition ROI? The formula is simple. Sell more and make future customers through these mega business events. However, to achieve this formula, there needs to be the right kind of preparation. Most of all, brands and businesses need to make their booths stand out and get most crowd attention. Here are few tips to help do just that:
Go Digital with Branding for Better Crowd Interaction
Branding is always an essential tool for public events like tradeshows and exhibitions. Prior marketing through social media and other channels for tradeshow participation helps great. Businesses don’t need to advertise about the tradeshow itself as most of them are already well-known events.
However, to do branding on your booth in the best way possible is important. Go digital with branding to attract most visitor attention. People tend to pay more attention to digital screens and displays compared with printed banners and flexes.
Also, digital branding screens provide dynamic content ideas. Brands can also display promotions on these same screens more attractively. Go digital with branding and use these screens in the right places. It will help pull more crowd attention providing more interaction opportunities.
Offer Free Charging Station and Advertise It
When you really want your tradeshow booth to pull attention, one great way is to offer freebies. What better than something that will make people spend more time at your booth. Also, it is important to know that social influencers travel to big tradeshows with all their electronic equipment.
Most of it will need charging every so often. Also, when you pull the right person, anyone can become free press. Offer a free charging station and also make sure to advertise it through your digital branding screens. Make people want to come to your booth on their own consent.
Also, once they are at your booth, it becomes easier to upsell products and services to them. This information gets travelled around by nothing but word of mouth. To make more people enjoy charging opportunities, you can set time limits for each device on charge.
Keep Presentations Short and Attention Grabbing
Tradeshow ROI is all about boosting sales and expanding the brand portfolio. You need to attract people towards your booth and then upsell your business idea. Lot of the times, you will need solid product or service presentations to get the best out of your exhibition booth.
Prepare best presentations and keep them short as well. Use projectors or inside exhibition booth large displays for presentations. A quality tech rental company will be able to provide presentation displays that can be connected with iPads or laptops. Shorter concise presentations tend to get better results.
Use iPad Reception Booths to Help with Branding
Reception booths are very important for tradeshows and exhibitions. These are the first points of contact between visitors that are perspective customers and brands. You need to get your reception booths just right and make them more appealing.
iPads are generally some of the best reception desk devices. The larger iPad Pros provide great displays and hardware for all usage requirements. These large screen devices can also help with branding on reception desks as well. iPad rental service providers can offer cheap rental devices.
Also, iPads on reception desks help with other usage requirements too. These can be the perfect input devices to save visitor information. Short presentation content can be used to draw more visitor attention. Desk fixtures and stands or floor stands can be useful for reception usage.
Take the Right People for That Exhibition Booth
In addition to using the right equipment, it is important to take the right people with you. Tradeshow and exhibition expertise are different to in-office performance measures. The best team will have crowd pullers, people with detailed product and brand knowledge, upselling experts and sales closers.
Previous experiences should provide the required insight into gathering the best tradeshow team. If not, do a test run to identify best sales talented people in your team. This will help attract more attention and sell more products or services through your tradeshow booth.
Create an Immersive Experience with Tech
Tech devices offer great productivity and experience for sales booths. Devices like iPad hire can make tradeshow booths look and feel modern. In addition, large displays, iPads and laptops can create quite immersive experiences for people that walk in your booth.
If you want to create more futuristic unique experiences, VR can be very useful. Virtual Reality can present content in a different way offering crowd attention like no other. All the devices on your booth can be synced up to present unique product and service features to boost sales and booth ROI.
For best results, make sure to give everything a test run before the big exhibition day. Look for best points to place certain tech devices like iPads, laptops, branding displays and others. Make your tradeshow booth stand out from the rest and make people come asking for what you are selling.
