Instagram is a hugely popular social media platform that has a large audience of multimillions. It has enormous potential for people who wish to sell on Instagram. There are no restrictions on what you can do. The platform offers something for everyone, whether you are a small personal brand owner or a large chain of retail shops.
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Recent statistics support this. According to a Facebook survey, over 80% of users agree that Instagram is useful in helping them learn more about products and services. More than 100 million users are interested in shopping posts and the products they offer each month. Nearly 60% of users admit that they are more interested in products after seeing them in a Story. Instagrammers build their Online Credibility from Social Servicing Agency, which they found in their geographical zone.
Why should you sell on Instagram?
There are many reasons to start selling on Instagram. It doesn’t cost a lot to get started. It can also be used as an additional sales channel to complement the existing one. The platform provides everything you need to get started. Instagram Shopping allows you to transform your profile into a storefront. Instagram allows you to get closer to your customers. In comments and DMs, you can interact directly with your target audience and learn about their needs, preferences, and problems. Another pro of selling Instagram followers is that you’ll never have to build trust to your customers. You just pay for Instagram followers to Growth companies and have influence you really want. Buy Malaysian Followers from FansLeap and know why they are reliable in their industry.
Shopping on Instagram
Up until recently, users couldn’t shop on Instagram. Two years ago, Instagram introduced a new set of features called Instagram shopping. It turns your Instagram feed into a digital shop front, allowing users to shop simply by tapping on their photos or videos. It is very easy to set up. You only need to go to settings to link your product catalogue to your IG account. Unfortunately, the platform is not yet available in all countries. The good news? This will change once the new feature has been properly tested and validated. The list of countries that Instagram Shopping is available can be viewed.
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Shopping tags
The feature of shopping tags was introduced by Instagram before it launched Shopping. This feature is very simple, but has already proven to be extremely effective. You can tag products in your Instagram photos or videos (regardless of whether they are Stories, regular posts, or any other content format) and users can click on them for a redirection to your online shop. Unfortunately, like Instagram Shopping, they are not available in all countries. They are limited to selling tangible products. This means you can’t use this feature if your products are tutorials, webinars or master classes.
1. Define your strategy
Also, answer these questions:
- What are your goals?
- What tools do you have in your arsenal to achieve this goal?
- What results do you want to see?
First, you need to define your goals. Then break them down into smaller targets. Your ultimate goal may be to increase sales by 10%. You can achieve this goal by partnering with bloggers, increasing interaction with the audience, or launching ads campaigns.
2. Find out about your competitors
Learn from the mistakes of your competitors. You can learn from their successes and use them to your advantage. You can get a complete picture of the market, its details, and the needs of your target audience by researching your competitors.
- Are you a local business owner? Use hashtags and keywords to find competitors in your local area. Imagine yourself as a potential customer and search for the products/services that you want.
- To see the profile stats of your competitors once you have found them, you can use trend HERO analytics To run a profile search, simply enter the names of your competitors in the search engine.
You only need to look at profiles that have grown organically and have an authentic following. Pay attention to metrics such as engagement rate, audience quality and audience demographics.
- Your analysis will help you to identify the strengths and weaknesses of your competitors. You should also note the type of content that they post and how many responses it receives. It is not acceptable to copy their style. You can still use some of their successful ideas.
3. Define your unique selling proposition (USP)
Your USP is the value that people are willing to pay for. It can be posted in your bio or used in your ads and posts. Your USP is your brand’s short story and what it stands for. It should be something that they remember and makes you stand out.
Here are some ways to define your USP.
List the characteristics that distinguish you from others. What words would you use for describing the advantages of your product?
Look at the USP of your competitors. Where are the gaps that you can fill? You can market similar products in many different ways.
Define your target audience’s needs. How can you appeal to their needs?
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4. Analyze your target audience
Knowing who your customers are is crucial. How well you know your customers will determine the effectiveness of your targeted advertising and your brand positioning. Draw a portrait of your target audience. This will include their needs, behaviors, issues, and how they shop for products. You can use analytics tools, do a survey or analyze customer profiles to determine your TA. To learn more about your audience, you can do a profile check on TrendHERO.
5. Optimize your profile
Your profile image plays an important role in Instagram. Your username, profile picture, bio, Highlights and feed are all important. Each element must be consistent and follow a specific concept. You don’t have to follow a universally accepted rule when designing your Instagram account. It’s important to personalize your brand, understand your audience, and decide what visuals, themes and styles will best reflect your brand’s values and appeal. You must be your own style, but there are many other styles that can inspire you. Consider a simple, memorable name for your profile.
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