“The online business juggernaut is alive and well. In 2014, the online advertising market is expected to be worth $71 billion,” according to Michael A. Olson, a research vice president with IDC, which is the world’s leading information and market intelligence provider.
So, if you are intent on putting your products and services in front of this massive audience, it’s important to know which online marketing tactics make the most sense.
Before you consider what tactics will work best for you, it’s important to ask yourself two crucial questions. First, who is your target audience? Second, what are their interests and desires?
Once you figure that out, then you can create a must-read list of online marketing strategies that will serve as your foundation for future growth.
For example, let’s say your target audience is young, female college students who spend a lot of time online. That would mean you should focus on content that appeals to this group. The top two tactics for this demographic are blogging and infographic design.
Instead of trying to compete with other brands for the same audience, you could create your own niche market by developing an interactive infographic that provides education and entertainment through graphics. You can also create interesting, engaging blog content that will serve as a bridge between your brand and your audience.
The key is to find out what differentiates you from your competitors and then focus on it. You can do this by analyzing their online marketing strategies.
If you want to succeed in the online world, it’s important to understand how people interact with digital media. This post will help you increase website conversion rates and earn more sales by applying a few simple marketing tactics that give your customers what they want.
You’ll learn about how to use email marketing software like Mail chimp, personalizing your website using A/B testing, and product reviews through blogging. You’ll also hear from experts about how to turn social media into an even more powerful customer magnet than it already is.
The post will teach you how you can use these tactics to maximize your online presence and reach more potential customers.
1 What they’re saying:
This presentation, as well as the accompanying materials, is a gold mine of information that will help you in so many ways. If you want to really understand how to create a great online presence and how marketing works in the 21st century, this is the place to start. I have been in the marketing communications business for 30 years and attended many, many seminars on this topic. This video presentation is one of the most down-to-earth presentations I have ever seen. It breaks down the process into very manageable pieces that are easy to understand and follow. I have truly benefited from this presentation.”
2 What you’ll learn:
In this presentation, you’ll learn all about offline marketing in the 21st century. You’ll know exactly how to use all of the tools that are readily available today to help you connect with and convert your customers because those tools don’t exist before now. You’ll also learn how to create marketing campaigns that deliver real results and make a huge difference in your organization.”
3 What they’re saying:
I’ve been teaching for over 35 years and I have enjoyed this presentation as much as any of my courses. It is visually pleasing, simple, and practical; exactly what one would want to hear. The information presented is consistent with the goals of the course and the materials are highly useful. You can’t go wrong with this course. It will help you in all aspects of your life, especially in terms of having a good web presence. The most important thing with this course is that you can take some of the information and apply it right away.”
4 What you’ll learn:
In this online marketing course, we’ll dive deep into all kinds of tactical strategies that will help you increase your online presence and convert more customers. You’ll see how online customers behave and how they expect to be served by brands they like. You’ll also begin to understand how to use email marketing tools like Mail chimp to achieve maximum results. You’ll see how you can use A/B testing and web analytics tools to help you create a better website.”
5 What they’re saying:
I would recommend this course to anyone who wants to learn how they can benefit from online marketing. If you want more people to use your product, then you need to step up your online presence game. This is the course that will show you how. It’s easy to understand and the instructor really knows his stuff. You can’t go wrong with this course if you are serious about building your online presence.”
6 What you’ll Learn:
This course is all about how to create a “sticky” website that your customers will want to return to time and again. Most websites don’t hold their customer’s attention the way they should, but this course will teach you how to build a website that will keep them coming back.
