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Landing pages are usually created to promote advertising campaigns or marketing. They have one purpose. Landing pages can be designed to increase conversions, capture high-quality leads, or increase sign-ups for courses or webinars. Landing pages are designed to convert visitors into paying customers.
A landing page that is well-designed and optimized for conversion can be the engine that propels your digital marketing forward. It can take hours to design landing pages that are optimized for conversion.
There are many landing page tools that can help you create highly optimized landing pages in a fraction time. The following tools will help you create beautiful landing pages, understand user behavior and improve your messaging, thereby delivering the best results possible for your business.
What is Landing Page Optimization?
Landing page optimization refers to the manipulation of landing page elements in order to achieve high conversion rate. You can get the best return on your marketing investment by using landing page optimization best practices.
Optimization is not a one-off strategy. To ensure the success of your campaigns, you must conduct constant conversion testing.
If this seems like too much work, landing site optimization services can optimize and test your landing page for you. These experts are skilled in optimizing landing pages for conversion optimization. They also know how to best use the landing page optimization tools.
How to Increase Landing Page Conversion Rate
Poorly designed landing pages can hurt sales and negatively impact your Search Engine Optimization. To ensure your landing pages are performing well, it is important to keep track of their conversion rates.
Databox reports that 23 percent of digital marketers agree with the statement that landing page conversion rates should be between 21-50%. Hire experienced professionals to create landing pages which convert.
The Best Landing Page Tools To Increase Conversion
A digital marketing company that provides landing page optimization services is the best choice for business owners who don’t have the technical knowledge to answer the question “What is landingpage optimization?” There are many landing page tools that you can use to quickly launch highly-converting, well-designed pages.
These are the top 9 landing page tools that will increase your conversion rates.
These easy-to-use page builders can help you create stunning landing pages.
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Unbounce
Unbounce is a top-ranked landing page optimization tool. Unbounce allows you to easily create landing pages. Its goal is for your visitors to “un-bounce” from your landing pages and instead convert them.
Key features:
Drag and Drop Builder
* Pre-designed templates
* Dynamic text replacement for SEM campaigns
* A/B Testing
* Advanced customization (add code or pixels).
* WordPress integration
Pricing : The Launch plan costs $90 per month. However, if your business is larger, you can also purchase the Optimize or Accelerate options at $135 per monthly and $225 respectively.
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LeadPages
LeadPages is an easy-to-use landing page maker that doesn’t require any code. It also has a large library of templates, marketing connections and conversion testing tools. It’s best-known for creating landing pages that encourage customers to move down the sales funnel. This makes it one of the best eCommerce website testing tools on the market.
Key features:
Drag and Drop Builder
* AI-powered templates
* Vast content library
* Integrations of email marketing and ecommerce
* WordPress integration
Pricing : LeadPages has two plans available. One is a Standard plan, which costs $27 per month, and the other is a Pro plan at $59 per monthly.
Increase Landing Page Conversion Rate By Understanding User Behavior
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Hotjar
Hotjar is a popular tool for landing page testing. This software allows you to see how visitors interact with your website and make data-driven improvements to increase landing page conversion rates.
Key features:
* Heatmaps
* Replays and recordings of session sessions
* Click and Mouse Behavior Tracking
* Support for multi-devices
Pricing : Hotjar offers a basic plan that is free. However, you can upgrade to a paid plan at the following prices:
* Plus – $31 per month
* Business – $79 per Month
* Scale – Chat to a consultant
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Smartlook
Smartlook is a conversion optimization tool that’s well-known for its session recording and event logging features. This allows you to see how potential customers interact with your website. This tool provides valuable insights that can be used to improve your landing page optimization.
Key features:
* Heatmaps
* Screen activity recordings
* Event statistics and breakdown
* Custom targeting
* Scheduled email reports
Pricing : Smartlook offers a free plan and a paid plan starting at $39 per monthly.
Test Regularly To Increase Your Average Landing Page Conversion Ratio
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Visual Website Optimizer
To improve the conversion rate of your landing pages, conversion testing should be done regularly. Visual Website Optimizer (VWO), is one of the most popular A/B landing-page testing tools in digital marketing. Because it is so easy to use, it is the best A/B testing tool. VWO offers A/B testing as well as split testing, multivariate testing, and usability testing.
Key features:
* Heatmaps
* Sessions recordings
* Automatic event tracking
* Third-party integrations, including WordPress, Google Analytics, and Slack
Pricing : VWO Testing pricing can be requested and the company offers a 30-day free trial
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UsabilityHub
UsabilityHub, a remote user research platform, provides audience split testing and funnel analysis. It also targets devices. This is an ecommerce website testing tool that can increase your landing page conversion rate. It identifies design problems early and allows you to immediately make improvements to your marketing campaigns.
Key features:
* Tests for first click
* Preference tests
* Audience split testing
* Demographic targeting
* Design surveys
Pricing: UsabilityHub offers a free plan that allows you to run basic tests, conduct research and improve your landing page conversion rate. The paid plans start from $79 per month.
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Convert
Convert is used by top companies like Sony and Kmart for landing page personalization and testing. Convert is an effective landing page optimization software that allows you to run tests to increase conversions and revenue for the business.
Key features:
* A/B Tests
* Multivariate tests
* Multipage tests
* Post-segmentation
* Advanced targeting with 40+ filters
* It can seamlessly integrate with Google Analytics or other third-party platforms
Pricing : Prices start at $699 per Month with the Growth Plan. This plan is suitable for companies that are just starting to use A/B testing.
Messaging is one of the most overlooked best practices for landing page optimization
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Wynter
Wynter is a messaging-testing and copy-testing tool. It helps you identify problems in your messaging so that you can correct them before you launch your campaigns. This tool helps you create landing pages that convert by ensuring your copy resonates well with your target audience.
Key features:
* Quick setup
* Test message for landing page, ad, and email copy
* Verified B2B audiences
* You can target specific audiences by job title, industry, and company size
Pricing : Prices start at $899 for Wynter Starter pay as you go package.
Track Traffic Data to Get to Know Your Site Visitors
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Google Analytics
To improve the conversion rate of your landing pages, it is important to analyze traffic data. Google Analytics is used by many businesses to optimize their SEO landing pages. It shows the most popular web pages, how long they are viewed and the bounce rate.
Key features:
* Tracking conversions
* Advanced data reports
Pricing : You can use it for free unless you purchase Google Analytics 360 (price on request), to optimize your SEO landing pages optimization.
Double Conversions with Landing Optimization Services
The testing tools above can be used to build landing pages and track traffic data.
Our landing page optimization services will get you the best possible conversions from all visitors to your site. Our SEO experts have more than a decade of combined experience in optimizing landing pages for search engines . This ensures that your website performs well on all search engines.
