Amidst the global pandemic, people get their hands on every kind of entertainment portal. They practically hopped on to any kind of trend out there. One of the ongoing trends, which did not literally start during the pandemic but was hyped during that time, was streaming. Live streaming was around the corner for a while. It started with the gamer showcasing their skills through live streaming. But now the platform is not limited to gamers only, people are using it for any skills they possess. Even so, brands have started their advertising through live streaming services. Branding, promotions, and virtual events are the new common things in the streaming world.
In this article, we will take a look at how virtual events are the new common around the globe and what streaming services are best suited for this purpose.
Live Streaming
Any media that is jointly recorded and transmitted live is referred to as live streaming. Streaming differs from live streaming in that it is only available on demand. It has previously been recorded. While in live streaming everything is on the spot. The benefit of live streaming while also being filmed during the performance is that it allows the audience to watch the broadcast while also putting pressure on the artist performing.
Virtual Events
Hybrid events are bound to take over during this transitional period. To keep attendance high, organizers will most likely offer a limited number of in-person tickets as well as virtual participation options. Because of health and safety concerns, many attendees will understandably prefer to participate virtually rather than in person. Nonetheless, the balance will eventually shift back to in-person events.
A woman waving through the laptop in a virtual event
But The question remains unanswered: will the virtual events completely take over the in-person ceremonies. Or they were required during the pandemic.
The truth is that virtual events have a future beyond the pandemic. Even in typical conditions, adding a digital attendance aspect to in-person events provides significant benefits.
Benefits of Live Streaming for Events
The concept of virtual events is here to stay and for all the right reasons. The events are beneficial in many ways to the organizer and to the attendees.
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Cost Effective
On the one hand, by having fewer in-person attendees, organizers can save money on setup. Naturally, event organizers must invest in virtual event solutions, but these costs are rarely comparable to venue and rental fees. Participants, on the other hand, can save time and money on travel and accommodations.
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More Participation
Attendance at a virtual event is not limited by venue capacity or even physical location. Organizers can reach almost anyone on the planet and add their participation numbers with digital attendees. Those who attend virtually may decide to attend in person. Furthermore, delivering your event online increases visibility: attendees share the event on social media, giving you more exposure and growing your audience. And, with a virtual offering, those who would not be able to attend otherwise gain access to the event, making it more inclusive.
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Revenue
Event organizers can offer value-based virtual attendance bundles at various price points. Packages may include curated networking opportunities, keynote presentations, and member-only benefits. A virtual component may also be beneficial to in-person attendees. By subscribing, the attendee is free to watch a presentation from a cafe or their hotel room to avoid crowds, and only attend select events in person.
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Data Collection
The digital domain of virtual events is well suited to collecting data on attendee behavior and engagement. There are numerous tools available for everything from lead generation to event registration. Organizers can obtain detailed information about which presentations their virtual guests attended, how long they stayed, and how engaged they were. At physical events, this valuable data is more difficult to collect accurately.
Future Reality of Live Streaming
Live streaming is the most efficient method of connecting with and targeting an audience in real time, generating monetization on the fly through direct interaction and engagement. Advertisers and collaborators are willing to pay streamers who have a certain number of viewers a lot of money. This industry is expected to grow at a 28.3 percent CAGR to $247 billion by 2027. Given the number of people who use streaming, either as an audience or as a streamer, this growth forecast is noteworthy.
With the change in environmental conditions, people tend to avoid crowded gatherings. The pandemic has also created a psychological effect in which people are now used to online events. In this regard, they want any kind of event to be virtual. Generally speaking, it also helps the event organizer and attendees in various ways.
Streaming Services
A live media streaming dashboard called Livepush offers VOD hosting, live scheduling, and live media streaming. It is designed to stream live events at any scale thanks to a highly scalable cloud. With no additional work from the user, it is simple to broadcast live material to over 45 streaming channels simultaneously, including Facebook, YouTube, Twitch, and LinkedIn.
To meet your demands, the site offers many streaming options. Game streaming, church streaming, and live TV streaming are all included. By simultaneously streaming amazing games on several platforms, you can reach a large audience.
Livepush Features
The platform provides multiple streaming solutions to cater to your needs. It includes Game streaming, Church Streaming, and Live TV Streaming. You can have mass viewers by streaming epic gameplay on multiple platforms at the same time. The features include streaming your previously recorded sessions too. Also, to interact with your audience you can use chat overlays from different streaming sites to one embedded chatbox. Now you can do Twitch and Youtube streaming at the same time.
LivePush interface
The platform not only supports gameplays but also provides a place for other activities like streaming Holy events. By using the same methodology you can stream your events or pre recorded sessions to your viewers. In this way, the platform is not bent towards a particular audience rather it includes people of every age.
Livepush provides a HTML5 web player code to be placed on your website as Iframe. This can help to show your pre recorded videos or live to the audience who visit your website.
Final Thoughts
The vast majority of event marketers want technology that can support both in-person and online events. Virtual events may become an expected offering alongside their in-person counterparts in the future.
At the same time, event organizers believe that attendee engagement is by far the most crucial performance indicator for virtual event marketers. And one of the most difficult aspects to achieve. As a result, event organizers must concentrate on minimizing technical glitches, maximizing networking opportunities, and creating engaging and meaningful virtual experiences.
