Guest blogging is a type of marketing strategy that involves authoring and distributing material on other websites in the form of articles. These pieces usually include a byline and are identified as having been authored by a contributor or guest author. It’s possible that you’ll be compensated for your guest blogging efforts, but this isn’t always the case because it depends on the publication’s website. Some magazines may provide you with a connection to your own website or social media accounts in exchange for your contributions.
While practically anybody can write a guest article, not all of them will become viral. You simply cannot make it as popular as you like; it must be excellent enough to capture people’s attention. The point is, it doesn’t have to go viral; if your guest pieces are well-written, informative, and relevant, they will almost certainly produce more traffic than you expected) for your blog over time. There is no set length for a guest post; it can be any length, although most guest pieces are between 500 and 1000 words. Some argue that it should be considerably longer, over 2000 words, in order to convey sufficient information.
Why You Should Be Guest Blogging
We must first answer the question of “why” before we can discuss the “how” of guest blogging. It’s a prevalent misperception that guest blogging is no longer a viable option. You might recall a few years ago when almost everyone was attempting to get into the guest blogging world. It wasn’t long before some people began to profit from the situation, keyword stuffing their articles and effectively purchasing high-value backlinks.
That irritated Google. Using guest blogging to build do follow backlinks with keyword-rich anchor text is still frowned upon by the world’s top search engine. This isn’t to say that guest blogging isn’t viable; rather, it necessitates a shift of perspective. Guest blogging isn’t for you if you’re just looking to cheat the system and get some do follow backlinks. That’s also not the way to go if you’re intending to use your guest blog pieces as marketing for your company. Instead, you should set distinct goals for guest posting.
- Boost brand awareness
It might be difficult to attract people to notice your new business or website if you don’t have a well-known brand. And if they do, you’ll have to work much harder to persuade them that yours is a valuable investment of their time or money.
Guest writing for a well-known website, on the other hand, can be a game changer. By publishing something intelligent and authoritative, you’ll attract attention from individuals who would not have known about you or your company otherwise.
- Increase meaningful traffic to your site
If you write something that really knocks readers’ socks off, they’ll go looking for your bio to see who you are and what your experience is. That means you won’t just be driving more traffic to your site – you’ll also be getting more meaningful traffic. This will help you gain exposure among people within your industry, and can also help improve the rank of your website on search engines.
- Improve your domain authority
Google’s algorithm is extremely intelligent. And if it notices that you’re guest blogging incessantly just to obtain more backlinks (links pointing to your site from other websites), you’ll be penalized. As a result, don’t make building links your primary priority. Instead, concentrate on producing high-quality content that will provide true value to your audience. It might help your search rankings if your guest blogging approach concentrates on writing for a limited number of high-quality and reputable sites in your niche. This is due to a concept known as domain authority. Essentially, if your website has high-quality links linking back to it, its authority in search will improve. As a result, don’t seek for links from a jumble of diverse sources.
- Open the door to new business opportunities
If your guest pieces provide value to your audience – for example, if they address a common pain point or take a novel approach to a topic – your inbox may begin to fill up with messages from readers. They might be businesses or newspapers looking for you to write something as good for them as you did for the website where they discovered you. Alternatively, they may be interested in your company’s work and wish to learn more about cooperation options. They might just be people who wish to express their gratitude or ask a question regarding your article. If you do receive emails or comments, take advantage of the chance to network with others in your field.
