- SEO is becoming more complex and technical.
- SEO is no longer about keywords.
- SEO is now about user experience.
- SEO is now about mobile-first indexing.
- SEO is now about voice search optimization.
- SEO is increasingly becoming internationalized.
- Local SEO is more important than ever before.
- Technical SEO is more important than ever before.
- Schema markup is becoming increasingly important in SEO.
- Google is now using machine learning for its ranking algorithm, RankBrain.
- The future of SEO lies in the hands of artificial intelligence (AI).
What SEO Trends Should You Watch Out For in 2022?
- SEO will become more complex and technical as search engines evolve.
- SEO will no longer be about targeting specific keywords, but rather about understanding user intent.
- SEO will focus on providing a better user experience across all platforms, including mobile and voice search.
- SEO will be increasingly important for local businesses as Google prioritizes local search results.
- Technical SEO will take precedence over evergreen content strategies as search engines place more importance on website speed and security.
- Schema markup will become an essential element of any SEO strategy as search engines rely increasingly on structured data to index websites.
- Google’s RankBrain algorithm will continue to evolve, becoming more sophisticated and difficult to game.
- SEO will become more reliant on artificial intelligence (AI) as machine learning is used to further personalize search results.
- The SEO landscape will continue to be dynamic, with new trends and technologies emerging all the time. It’s important to stay ahead of the curve in order to maintain a strong ranking in SERPs.
- Keep an eye on the above SEO trends and adapt your strategy accordingly!
Why is SEO Important to Your Business?
You can never overemphasize the value of SEO Consultant. That is because SEO offers businesses and organizations the opportunity to attract prospects through online searches. As you are aware, over 90% of internet activities start with a search. Also, organic search accounts for over 50% of web traffic.
Further survey points out that:
- Over 60% of online consumers will research a product or service online before making a purchasing decision
- Almost 60% (57%) of B2B marketers noted that SEO traffic drive more leads than any other marketing initiative
- 80% of internet buyers perform one or more online research before making a considerable purchase
- 75% of online searchers never scroll past Google’s first page or other search engines
- Search engines account for 300% more organic traffic to websites than social media.
Thus, if your brand does not have a robust SEO strategy and is not conversant with the latest SEO trends, you will find it challenging to optimize your ROIs. Therefore, SEO is vital because it helps position your content, blog, and other website properties high on SERPs for related search terms.
SEO is important for the survival of any business in the digital age.
Featured Snippets Will Gain More Importance
Featured snippets are excerpts of text that show up at the top of search results. These snippets get pulled automatically from pages in Google’s index to provide quick answers to users’ search terms. They can be in the form of a paragraph, list, or table.
Currently, featured snippets account for about 10% of all search results on Google. However, this is expected to change in 2022 as featured snippets become more important. That’s because as voice search becomes more popular, users will increasingly rely on featured snippets to get their answers.
Therefore, SEO marketers need to focus on optimizing their content for featured snippets. This can be done by using Structured Data Markup and including answer boxes in your content. You can also use tools like Answer the Public to find popular questions that people are asking and then create content around those topics.
Voice Search Will Continue to Grow in Popularity
Voice search is already growing in popularity, with about 20% of mobile searches being performed using voice. This trend is expected to continue in 2022 as more people use smart speakers and other voice-enabled devices.
As voice search becomes more prevalent, it will have a major impact on SEO. That’s because users tend to ask different types of questions when they speak than when they type. For example, when searching for a restaurant, someone might say “What are the best Italian restaurants near me?” rather than “Italian restaurants NYC.”
To optimize your content for voice search, you need to focus on long-tail keywords and natural language. You should also include question keywords like who, what, where, when, why, and how. And, make sure your content is easy to read out loud.
Mobile SEO Will Be Even More Important
Mobile devices are already the primary way that people access the internet. In fact, over 60% of all internet traffic now comes from mobile devices. This trend is only going to continue in 2022 as more people purchase smartphones and other mobile devices.
As a result, mobile SEO will be even more important in 2022. That means you need to make sure your website is optimised for mobile devices. This includes having a responsive design, fast loading times, and small file sizes. You should also focus on creating content that is easy to read on a small screen.
Local SEO Will Remain Important
Local SEO will continue to be important in 2022, especially for businesses that have brick-and-mortar locations. That’s because people will still use search engines to find local businesses, especially when they’re looking for something specific like “restaurants near me” or “hair salons in NYC.”
To optimise your website for Local SEO Consultant, you need to make sure your NAP (name, address, and phone number) is up-to-date and consistent across all platforms. You should also claim your Google My Business listing and include relevant keywords in your title and description. Finally, encourage customers to leave reviews on your Google listing and other platforms like Yelp.
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