When creating a business, you need to think through every step to get the desired result. Each stage is important, but the choice of the company name is certainly one of the main ones. It often takes a lot of time and effort.A logo is a visual representation of a brand. You need to make sure that the logo will be recognizable both from afar and when applied to a very limited space.Avoid inconsistencies between the name and the main activity of the organization.
How to make a logo online?
The logo makes any product creative, complementing it with a special sign. Even if we take global brands like Apple as an example, any customer does not mind buying it just because of the “apple” icon. Parameters and everything else are of last interest to the client.
There are several proven ways to revive your own logo. Each of them has advantages and disadvantages. For example, not every method can be used for free, and not every one guarantees a perfect sample logo as a result.
Your Logo should look presentable absolutely everywhere! Whether it’s a business card, a banner or a TV screen. Try it on in all possible advertising resources, pay attention to your competitors.
Do not neglect with the choice of font, as many others do, and repel a huge number of customers. The font should be readable and understandable to the maximum.
1.) Memorability – the name should be well perceived by the target audience. Preference is given to short names, because the shorter, the easier it is to remember the name, however, names longer or consisting of 2 or 3 words also have a chance of success if they are easily read and perceived. Longer titles have a better chance of patent purity.
2.) Patent purity – the ability to register a naming as a trademark or a legal entity. This step is inevitable, because the name must be patented in order to avoid problems among competitors.
3. )Absence of negative emotions – when choosing a name, remember that it should not mean or hint at something negative or disparaging, the target audience may react sharply to such a name. If the name does not have a clear meaning, check its translation into different languages to avoid negative meanings in different languages.
4.) Conciseness – ease of readability, ease of perception. Avoid complex combinations of letters, preferably the harmonious presence of vowels and consonants.
Conclusion
When developing a brand name, you need to choose one that will “serve” the company for many years. Any business at the beginning of its journey is experiencing difficulties in finding customers, so it is important to take into account all the nuances of the market and the target audience.
Often organizations have to completely change the offered assortment in search of the one that will bring business success. In this case, it is important to keep the name unchanged, otherwise all efforts will be in vain.
