Have you ever heard of Canva? It’s a simple graphic design tool that can help you create some fantastic visuals for your content. But did you know that Canva can be used for SEO, too? Here are some great Canva SEO strategies that any blogger or content marketer could benefit from.
Canva is an excellent tool for creating professional designs. It’s also a fantastic way to get more organic traffic to your website. You can use Canva to create blog posts, infographics, and other types of content that you then share on social media. The trick is to use Canva in the right way so that it works for you.
Tips to Use Canva for SEO
Canva is free-to-use graphic design software. It’s effortless and has many features that make it great for designing marketing materials.
As a business owner, you want to ensure that your content is being shared as much as possible. One way you can do this is by using Canva to create educational infographics or images that your audience can share on social media.
Canva also has an SEO toolkit that helps users optimize their images with relevant keywords and alt tags for each image uploaded. This makes it easier for search engines like Google and Bing to find your photos and rank them highly in your topic or brand searches.
With the right Canva SEO strategies, you can boost your images’ search engine rankings and improve your content’s visibility on Google and other major search engines. Here are some strategies that can help you increase organic traffic from search engines:
Become Mobile-Friendly
People are increasingly using their smartphones for everything from checking email to reading news stories – which means that if your content isn’t mobile-friendly, it might be missing out on a massive chunk of traffic. Fortunately, Canva makes it easy to create mobile-friendly graphics with its responsive templates. Simply choose a template from the Responsive section in Canva’s Editor panel, then add your text or images as usual.
Build Backlinks
It all starts with backlinks: links from other websites that point directly to your site. These inbound links are essential to your website’s trust and popularity with search engines like Google and Bing. If you have lots of trusted sites linking back to yours, then it’s likely that your content will rank higher on search results pages (SERPs) than other sites without firm backlink profiles.
There are several ways to build backlinks, including:
- Whitehat SEO link building – Creating high-quality content that people want to share is one of the best ways to get quality links. If people like your content enough, they’ll share it with their friends and colleagues, which can result in a lot of traffic. The key is ensuring that your content is valuable enough that people will read it and tell their friends about it.Â
- Blackhat SEO link building- Blackhat SEO link building involves using low-quality content created solely to get backlinks. This type of content usually has nothing to do with the topic at hand and therefore does not help readers solve their problems.Â
Optimize Images With Alt Tags and Titles
Images are an essential part of your Canva SEO strategy. They can help boost your organic traffic by increasing user engagement and also play a role in search engine rankings.
The best way to optimize images is by using relevant alt tags and titles. Alt tags should be descriptive, while titles should be more fun. The title of your image is the first thing people see when it’s shared on social media or in an email. You can use this space to describe what’s in the image so that readers can understand what they’re looking at. This is especially important for the visually impaired, for whom alt tags are one of the only ways to understand what an image contains.
Publish High-Quality Fresh Content
It goes without saying that if you want people to visit your site, you have to publish fresh and high-quality content regularly. Fresh means that it was published recently, and high-quality implies that it contains valuable information for readers.
Fresh content is essential because search engines crawl websites regularly to see if they need updating or not. They will penalize those websites if they find outdated content by dropping their rankings in the SERPs. This is why you must keep publishing new content on your website to avoid losing rankings in Google’s search engine results pages (SERPs).
Use Relevant KeywordsÂ
Using relevant keywords is one of the essential parts of any Canva marketing strategy. The more relevant your keyword is, the better your chance of ranking higher in search engines.
If you want to find out what keywords are most popular with your target audience, check out Google Trends or SEMrush. These tools will show you which words people are typing into Google and what they’re searching for on YouTube and Facebook. You can also use these tools to learn more about your competitors’ strategies by looking at their top keywords!
Add Social Sharing Buttons
This is one of the easiest ways to get more people to view your images. It also helps you create social proof, which will help boost your rankings even more! When someone shares your content on sites like Facebook and Twitter, it signals to Google that you have high-quality content worth sharing. This can also increase those links’ click-through rate (CTR), which will help boost your search rankings.
Create a Sitemap
Sitemaps are like roadmaps for search engines, showing them where all of the pages on your website are located. This helps them index your site more efficiently and find content that they may not have been able to find otherwise. It also makes it easier for visitors to navigate your site since they can use it as an overview of the different sections.
Use Schema Markups on Your Website
Schema markups are a set of HTML tags that help search engines to understand the content of your website, page, or post. These markups are added to your website in a very simple manner. You just need to add them to the header section of your page, and they will automatically appear on the top right corner of your screen.
These markups can be added by using the Canva editor. You can use these codes to make your website SEO friendly and increase the organic traffic on your website.
Conclusion
Canva’s basic SEO tools can help with backlinks, quality content, and keyword research. The takeaway is that SEO can be incredibly complex and time-consuming, but it doesn’t have to be. If you streamline your efforts and use a few classic SEO strategies from time to time, you should notice a nice bump in your organic traffic over time!
