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Features to Look for in an Effective Lead Tracking Software

Having trouble keeping a consistent lead tracking system? Don’t worry about it. In this post, we will discuss the features, benefits, and drawbacks of the top lead tracking software on the market today.

Software that keeps tabs on potential customers is called lead tracking software.

There doesn’t seem to be much to this system. However, when you go further, you will see that it is really rather challenging.

No matter where your leads come from, they need to be vetted and nurtured before being sent to the sales team. All of these steps provide a foundation for a future lead tracking system.

Have you considered that just 25% of the leads you’re currently following up on are really viable?

To prepare leads for sales, you may either automate the process or do it manually, using whichever methods you like. You can keep track of their whereabouts and behavior in this way.

As more and more leads come in, it might become difficult to keep track of them all. For this reason, you should invest in a piece of lead tracking software. Leads are at varying stages of the sales funnel. Therefore it’s crucial to interact with them in the most effective manner.

Incorporating this method will allow you to know precisely when to notify the sales team of a new lead. By making your sales and marketing team more effective, this technology may provide a significant boost to your revenue generation efforts.

With the help of a customer relationship management system, you may generate well-informed consumers who recognize the worth of your product.

One way to do this is to send different campaigns to different leads based on their scores. By allowing you to better understand what your customers want, sales lead tracking software may potentially increase your revenue and speed up the sales process. In order to better meet the needs of your customers, you need a method of monitoring potential leads.

Your sales staff needs a lead tracking system to help them find potential customers who are ready to buy. Because of this, they won’t have to waste time pursuing unqualified leads. You need a lead tracking system for the four reasons listed below:

Is Every Possible Lead Being Collected?

  • If you aren’t bringing in every single lead that is actively seeking you, you’re doing something wrong.
  • When you have a good lead tracking system in place, you can gather information on potential customers, whether they are currently known to you or not.
  • It is preferable to attribute previous visits to the new lead created in your lead tracking system when a lead fills out a form on your landing page.
  • Lead monitoring software may also be used to kick off demand-creating campaigns and kick off nurturing efforts.
  • Help your visitors out by offering auto-completion after they’ve identified themselves.

Is There a High Potential for Closing With Your Leads?

If you have previously concluded that your leads are not prepared for sales, then you have recognized and understood the problem. Take a peek at the answer while I type it out. Since your customers are already doing their own investigation, it is in your best interest to arm them with as much knowledge as you can.

Top-of-funnel visitors from inbound and outbound marketing should be influenced rather than sold immediately. You may start off your emails with whatever you like: statistics, tips, and best practices. Over time, this process will help you connect more closely with prospective prospects. Once that’s done, you can shift your attention to your customers’ issues and needs.

Ready Sales Metrics, Can You Measure Them?

Was your answer to this question a negative one? The first step is earning your customers’ trust.

Keep in mind that you can only make a sale to someone who is an expert in the field. Leads need to be nurtured in a certain way for them to start trusting in your products.

Implementing nurturing campaigns based on metrics like white paper downloads, site visits, email clicks, and so on will provide you insight into the customer’s position in the buying cycle.

Can You Tell If Your Sales Team Really Likes the Lead Tracking Software You’ve Implemented?

Once you have leads that are ready to be turned into sales, you need to pick up the phone immediately and start a conversation.

The most effective strategy is to sort these sales-ready leads in order of urgency and quality.

You may now give your whole attention to these chosen leads. The marketing strategies and previous actions that resulted in these leads must be known by your sales team.

The buck stops with your sales team at this point. If the leads aren’t converted into sales, they need to be worked on more.


You should start looking for a trustworthy vendor of lead tracking software now that you understand the system’s significance. Office24by7 is one such service provider that you may use. We’ll be by your side all the way from the moment a lead is first logged to the moment it’s closed. If you are interested in learning more about our software, please contact us at [email protected] or by calling +91 7097171717.


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