Millions of websites have been created and used since the World Wide Web (WWW) was made available to the public in 1993. When websites were first developed, they were designed primarily for desktop computers and were mainly static. Before going deeper, it is really important to understand why LinkedIn is important for business is now almost mandatory for a website to fit the screens of nearly all digital devices, regardless of size.
This is where responsive web design has emerged as the most effective of the traditional design standards in website development. The ideal part is that the websites can be viewed on various screen sizes without changing the code, allowing users to view the same site on different devices and have the same experience. Consider taking the time to fully comprehend what responsive website design entails and how it can assist your site in converting visitors into customers to ensure your Nashville web design company is set up for online success.
What is Responsive web design?
Responsive web design focuses on creating visually appealing web pages, having user-friendly navigation, and functioning optimally on any device.
Your website is coded in such a way that it adapts its design to the viewing platforms of your audience. As a result, visitors will not have to zoom or scroll to enjoy your website. It can navigate your website as easily on a mobile device as on a desktop.
Responsive web design is frequently confused with mobile web design. Making a new website accessible only from mobile devices is what mobile web design entails. The mobile site is a carbon copy of the desktop version.
Here are 7 Ways to grow your business with responsive web design
- Your Website Has the Potential to Reach a Larger Audience
The web access world is rapidly changing. More and more websites are designed mobile-first rather than mobile-friendly. However, this does not imply that desktop use will disappear anytime soon. Laptops and tower computers are still popular ways to connect to the Internet. Because of their ease of use, they are currently the preferred tools for working.
Can you imagine typing work articles or school papers on a cell phone or tablet? As a result, optimizing your website so mobile and desktop users can fully access it is critical. You must ensure that both types of users can see your products and purchase them from their preferred devices.
- You Can Keep Your SEO and Digital Marketing Strategy
You do not have to copy code or content, and you do not have to copy your SEO implementations either. Responsive web design optimizes your site automatically based on your current strategy. As a result, your current system will work on mobile and desktop devices. Furthermore, you will not have to link two different sites to keep track of your metrics.
- There Will Be More Sales
In 2017, mobile devices accounted for nearly half of all Black Friday sales. Forbes attributes the figures to two factors. First, there is a greater demand for mobile-friendly websites. Mobile devices are valuable sales tools. They function as stores that customers carry around in their purses and pockets when they have an Internet connection.
Second, the purchasing power of millennials is increasing. Young millennials are now of an age to make large purchases. As a result, the entire generation can shop at their leisure. And Nashville web design all know how much millennials adore their smartphones.
SoftCircles is a team of highly experienced marketing professionals who can create an effective design and deliver results. Our Nashville web design team focuses on attracting optimized designs for user experience, functionality, and usability. We ensure that every stage of the design process is meticulously completed, from strategy workshops to defining the user’s persona and establishing the information architecture to creating pixel-perfect wireframes.
- You Have Easier Communication with Customers
Almost every social media platform has a mobile app or website. It is common to see people using their phones to play Facebook or Twitter while walking down the street or riding the bus. After all, both social media and mobile devices are about making communication easier.
You should make your website as user-friendly as possible. Users nowadays want brands to interact with them. They require engagement to be confident that brands are listening to them. Optimizing your website for desktop and mobile use makes it easier for users to contact you.
- You must manage less code.
This type of interactive Nashville web design necessitates only one set of code. As a result, you must manage only one location. Maintaining multiple sets of codes can be time-consuming. Assume you want to change the look of your website. You would need to write code for both your mobile and desktop sites.
You would also need to ensure that the two sites are identical. Furthermore, code is complex for the untrained eye to read. If you accidentally delete the code for one of your websites, you will need to hire a professional Nashville web design company to fix it. You must manage less code.
- Your website loads faster.
Ask anyone, from a Denver web developer to a high school student. They will all tell you the same thing: your site must load quickly to compete in digital marketing. Users have short attention spans and are easily bored. They will leave and go elsewhere on the Internet if your website takes more than a few minutes to load. “Elsewhere” is most likely one of your competitors’ websites. Furthermore, slow load times are detrimental to SEO. When ranking websites, search engines consider load time. Sites that load quickly outperform those that load slowly.
- You will be more prepared for the future.
Nobody knows what the future holds. However, we can look at the numbers and make educated guesses. Mobile phone usage is increasing. The generation known for its obsession with mobile devices is gaining consumer ground. We can confidently predict that the demand for mobile usability will continue to rise.
At the same time, people continue to work from desktop computers. Mobile devices are currently unsuitable for business use. For years to come, we are likely to see a surge in desktop purchases. As a result, it is prudent to optimize for both platforms now.
Conclusion
Many businesses attribute their success to having a responsive website design. They believe this characteristic is critical in attracting and retaining more visitors and improving their search engine optimization ranking. These websites’ ability to be viewed effectively on smartphones and load quickly was effective in converting leads to loyal customers. What is the bottom line? It all comes down to providing an excellent customer experience.
