On some occasions, people have walked into a store only to purchase some items they had not planned to get. Is this you? Probably the first thing that saw you looking at the item for a second time then walking towards it to check it out was how it looked.
The appearance of your coffee packaging can speak to a customer even before they are able to draw close enough to take in any other information. While the flavor and origin of the coffee matter as well, if you want to be seen amidst the stiff competition, you must invest in great visuals.
Presentation is everything, and branding is an investment you need to set up correctly to set your coffee brand for success. Below are some of the things to keep in mind when creating a label for your coffee packaging.
● Stay true to your brand.
You don’t want to lose your loyal customers by coming up with a design that clashes with your brand values.
In your effort to make your label appealing, your brand should be at your promotion. This means that the text, the visuals, and the language are consistent with your brand identity.
● Don’t overcrowd it.
While you need to display any important information on the coffee label, be careful not to make it too much. Cluttered text and graphics can quickly overwhelm the customers and drive them away.
A basic label makes it easier for customers to take in vital information and make their decision. A simple design allows you to print a clear logo, making it easier to pull customers in and distinguish your product from the rest.
● Remember the unique selling points.
More than ever before, consumers love associating with brands that align with their value systems.
It is critical to highlight unique selling points such as the beans’ country of origin. Indiscriminately marketing all the benefits will not make you any more memorable. Hone in on what your unique benefits are and focus on those.
● Try out a different shape.
Because circular and rectangular labels are the most prevalent, adopting a different shape can play an excellent role in making your coffee more enticing.
Get creative and try out various alternatives that will go well with stand-up coffee bags. Make sure it looks good and works well for preserving and dispensing coffee.
- Choose your colors well.
It is important to study different colors and what they mean to your target market before you choose the appropriate ones for your brand. Once you choose your colors, be consistent and use a unified scheme so that your customers will always recognize your brand.
Colors can give your product a trendy and aesthetically appealing look. You can even complement your label with high gloss finishes and graphics.
● Mind your language.
Always ensure that the language you use to convey your message is suitable. No matter how good your coffee is, if you don’t state it well on the label, you will not be able to attract customers.
Describe the flavor to help your customers understand what to expect when purchasing your brand. Tell your story and make your coffee more appealing to the buyer.
Appeal to Your Customers
We can’t emphasize enough the importance of packaging for any business. The outward appearance of your product while on the shelf can sell it even before the customer takes a closer look.
Combining the correct packaging and labeling is critical for businesses looking to make an impression in the sector. Combine the tips discussed here to separate yourself from your competition. Contact a professional packaging company for great coffee bags.
