The New Dutch Bros CTO Talks Company Growth. On December. 1st, Leigh Gower became Dutch Bros Coffee’s first chief technology. The announcement came just 3 months since the business announced the company’s IPO on the New York Stock Exchange.
As Dutch Bros expands to new markets, Gower says her role within this company will be to make use of technology in a manner that improves user experience as well as the employee experience. She also wants to provide the same corporate culture regardless of what location they go to. Dutch Bros expands.
Before she entered into her new role as a vice president at Dutch Bros, Gower did 13 months as the technology vice president at the online jeweler the Blue Nile. In the past, Gower served as senior director of product and technology at T-Mobile and was an executive consultant for Slalom Consulting.
Gower spoke to Oregon Business about her new job, how technology integrates into the company’s plans to expand, and also how Dutch Bros can protect its customers’ and employees’ data from cyber-crime.
Are There Any Dutch Bros Straw Code?
There are descriptions of the presence of a Dutch Bros Straw Code. The company has yet identified it; but, they have said that it exists. You’ve probably seen people receiving colored straws when enjoying coffee in a cafe, and wondered how they function. Here are some thoughts and more information on the straw code. Here are some reasons to buy straws that are white or colored. Find out more about them here!
You may be wondering how you can learn about The Dutch Bros Straw Code. It’s a method of the secret used by employees to tell the customers the secrets they have discovered. The straws come in different shades, and each color has its significance. The majority of the time they offer straws in pink and yellow but, they can also be found in different shades. But, even though they’re not hidden facts, some believe they’re a fun way of engaging with clients. Your post was created just following Dutch Bros launched its IPO. Since you are Dutch Bros’ first CTO.
 What is your role when the company grows?
You shouldn’t be able to be a public company unless the technology is at the heart of your business. As we plan our growth in the future, technology has to play a greater role in ensuring that experiences are seamless and communication seamless. The mission I have been assigned is to preserve and protect the culture of our company as we grow larger and expand the technology ecosystem that surrounds our employees.
The foundation of our culture is that we want to be entertained. When you go to an establishment, there’s music on and the baristas actually walk right up to you, speak with you, and even ask you questions about your day. We’ve discovered that the main reason why many people go again for more visits to Dutch Bros is because of the chance to chat with our baristas. Click here
What is the role of technology?
It’s my responsibility to help the team to be able to do the things they excel at. There’s technology within the shop that allows us to be more efficient and automated within this tiny space, so that team members can spend more time focused on their customers.
In HR, there’s also technology that employees utilize to control their health benefits as well as their company’s information. These things could be improved to create lower friction for the end-user.
If you’ve been an Apple client, you know that they’re excellent at navigating the interface and the best way to utilize apps so that you can accomplish whatever you wish to accomplish. They have mastered the simple user experience. You switch on to Android as well as Windows and then you are unable to use it.
We’re looking to make use of technology whenever we can but in a manner that is not a burden for the end-user. What has Dutch Bros grown technologically during the outbreak, and how can you envision the firm advancing?
This Dutch Bros app is a perfect illustration of how we’ve developed as a business during the epidemic. The company went from using a card for punching to a digital one.
There’s an endless list of ideas we’re planning to implement with the app to enhance the quality of the user experience. A lot is being developed and lots of ideas. Once we’ve tried it out to determine what’s working and what doesn’t, we’ll roll it out.
The past two years have demonstrated that businesses need to deal with the ever-growing risk, the prevalence, and the sophistication of cybercrime and cyberattacks.
How do Dutch Bros defend its customer and employee data from hackers?
It’s about analyzing the criminals to find out how they operate so that you can remain a step ahead of them, and make sure that you always have the right defenses and guidelines. In the same way, we need to ensure that we’re not doing it in a manner that is disruptive to the experience of the customer.
Each time there’s a major incident, businesses are constantly watching what’s happening at the back of the scene. What was the opening which allowed the criminal into the company? We learn from each incident however, in the same way, we need to be creative and anticipatory. That means we have constantly been checking to see what our weaknesses lie.
Our experts are within our department who are always researching ways that criminals can get access to the ports on the internet, or any other place.
Related: What are the phases involved in the app development process in 2022
