SEO is important for businesses because it gives organizations the visibility they need to attract customers in the digital age. 81% of customers and 94% of B2B (business-to-business) buyers will research online before making a purchase, so brands that don’t have a strong online presence will fall behind the competition.
A solid natural referencing strategy will therefore allow brands to position their website and their content at the top of the SERPs (search engine results pages) through relevant keywords. All so they can grab the attention of potential customers and bring them into their sales funnel.
The importance of SEO
§ Visibility and rankings
When searching for a service or product online, users are more likely to choose one of the top five suggestions offered by the search engine. SEO Canberra helps you rank higher in search results. But also to obtain more online visibility… Which makes potential customers more likely to click on your site and convert!
Simply put, if potential customers can’t find your website, sales opportunities are being missed! SEO increases your organic search engine traffic, that’s a fact. This results in an increase in the number of visitors your page receives each day. This is directly correlated to an increase in sales. Why? In fact, the more relevant people visiting your site, the more likely you are to sell them something.
§ Reliable site content
The better your SEO Canberra score, the higher you will appear on search engines like Google and Bing. While a higher Google ranking is attractive to all brands because of increased visibility, a side benefit is the trust you gain with potential customers. Users tend to rely on recommendations generated by a search engine. By doing so, having a higher position for the keywords a user searches for will, in turn, solidify your product or service. It will be perceived as trustworthy in the mind of the user.
§ User experience
A well-optimized website clearly indicates what product or service is offered. But also how to get it, in addition to answering all the questions surrounding it. By tailoring site construction to the user experience, search engines like Google and Bing can easily extract the information they need. Then, the latter relay them to the users.
There’s no doubt: SEO is key to growing your brand. So, as mentioned above, the higher the ranking on a search engine for a variety of high volume keywords, the more organic (i.e. non-paying) web traffic the site will receive. It’s that simple.
A well-optimized website is more likely to win more customers and make more sales. People are also more likely to share your brand on other social platforms like Facebook or Instagram once they find your website through a search engine.