4 Benefits Instagram Brands Most Likely Do Not Know

These connections will connect you to your most valuable business asset-your customers.We also know how difficult it is to manage and maintain an Instagram account. Making it work and driving sales takes a lot of time and effort.Be careful when saying, “We just don’t have enough resources.” Consider this PowerReviews data on health and beauty. We found that 35% of U.S. consumers aged 18-29 use Instagram to research and purchase beauty and health products. click here

In specific industries, leaving Instagram out of your buyer journey can severely limit your ability to reach new customers. We’re sharing some tips to help you get started. These are seven Instagram benefits you may not be aware of:

1. Each day, more businesses and consumers join the network

It’s easy for people to shop on Instagram because more than 25,000,000 businesses are using Instagram to market. Shoppers want visual content that helps them make purchasing decisions in today’s digital world.

They want visuals. But, consumers also want the same content from others.PowerReviews Snapshot of Ecommerce visual content graph

According to the PowerReviews Ecommerce Snapshot Report, 72% of U.S. buyers search for visual content before purchasing an item. A meager 3% of shoppers said they don’t look for visuals before purchasing.

How can Instagram help you reach your core audiences?

Instagram’s growing community allows retailers and brands to use visuals to describe their products better. As the network grows, so do shoppers. They realize that Instagram can provide more product information and visuals.

Your target audience expects to see your content appear in their feed. Your customers will expect it. Instagram has also made the app more business-friendly over the years by adding various linking, landing page creation, and product tagging capabilities.

The company gives you fewer reasons not to join. Many retailers and brands value customer experience, which is why Instagram keeps pushing these features. Instagram’s user base continues to grow, so it might be a good time for you to sign up or improve your marketing strategy.

2. It’s easy to target (and retarget) your audience

Targeting the right audience is crucial to the success of your ads.If you are familiar with Facebook advertising, then you will understand the depths and power of Facebook advertising. You can target your audience with the following features:

https://webeys.com/

Whether you are targeting a whole country or just one city, it doesn’t matter where you live.

Demographics: You can only send your ads to Catalan-speaking women aged 37. 

Interests: You can base your ads on the Instagram feeds of your audience, as well as other businesses that might be in your direct competition. Magnets can also be found on what apps they use and ads they click.

Behaviors: Define your audience’s behavior by what they do on Instagram and Facebook. You can easily retarget potential customers that have previously visited your site but have not yet made a purchase.

Lookalike audiences are people who have similar interests to yours. They are eager to read your content and hopefully purchase your products. You can target ads to people who are identical to those who already follow or have bought from your website.

Instagram ad set an example.

Instagram offers automated targeting, which gives you an advantage in creating an audience interested in your brand. For more information, visit our Instagram sizes guide and advertising dimensions guide.

Understanding your Demographics

Businesses often have questions about their core demographics and where they shop. Many retailers and brands put Instagram in the category of young Instagram.

Pew Research found that 40% of U.S. adults aged 30-49 use Instagram, and 35% use it overall.

Pew Research on Instagram Demographics While we know that Instagram is popular among younger generations, targeting older audiences may be more relevant to your brand is essential.

3. Make the most of all visual marketing features on Instagram

Visual content, as we said, allows shoppers to make more informed purchases and show them images and details about what they are looking for. You don’t have to add photos and videos every day of your products.

Instagram is an intelligent platform for retailers to advertise to customers. Brands and retailers are also creating better content for Instagram because they focus on features and sizes that people like.

How to curate social media content banner

Overstock, for example, uses Instagram Story ads to transition customers to featured products in seconds seamlessly.

Overstock made these video ads as part of their repositioning process. They saw an 18% increase in return on ad spending and a 20% drop in cost per click. Engaging content means grabbing shoppers’ attention before they scroll past or tap away.

These tips will help you get the most from your Instagram content.

Large text is best: Make it easy for your viewers to read what you have to say on their smartphones. Too much text might result in your ad being rejected.

Keep it short and sweet: There’s no reason to make a Faulkner impression. Do not make your pitch more than three seconds into an ad. The value prop must be given immediately.

Don’t over-design: Your ad should blend in with the user content. It is sometimes a good idea to avoid using too-designed content.

Make sure there is a clear path. With Instagram shopping, customers can view products before visiting your site. To limit second-guessing, create seamless and straightforward pathways.

4. Connect with customers where they spend their time

Over 800 million people visit Instagram daily, and more than 500 million log in daily. It is amazing how much time is spent on Instagram. This incredible network allows retailers and brands to connect and engage with their base.

This is because around 80% of Instagram accounts follow at minimum one business. Brands that don’t want to receive sales copy, announcements, or other messages via Instagram are well served by the optical network. Instagram functions like a social network. If you see visual content that you like, then you will engage.

King Arthur Flour is a master at highlighting visual content that could easily be mistaken for a family member or friend. The best thing about King Arthur Flour is that it doesn’t track users. It simply blends in the content to be found.

Instagram discovered that 60% of users had found a new product through the platform. It is still a platform for product education and discovery. Why not make Instagram work for you?