Harpic has long been the market leader when it comes to sparkling cleanliness, sanitation and disinfection of toilets. From the iconic blue toilet cleaner that can clean the toilet bowl – commode and flush to the new red bathroom cleaner – that cleans and disinfects the floor, tiles, faucets, sink and all other surfaces, Harpic’s powerful formula has been proven effective against limescale and kills 99 .99% of the germs while your toilet and bathroom look clean as if it were brand new!
Because the brand had such a foothold in the market, they wanted their new brand ambassador to reflect the same level of consumer connection. Through consumer science research, Harpic Pakistan concluded that the most loved, recognizable and popular celebrity who has the potential and current consumers wanted to see working with the brand was none other than Ayeza Khan!
Fortunately, conversations between the brand and the celebrity revealed that Ayeza Khan was already a loyal customer of the brand and used the product regularly in her household. With that fact in mind, she became the ideal choice for Harpic as their new brand ambassador.
Not only does Ayeza Khan embodies the brand’s ethos of being an all-rounder who can seemingly do anything, but she’s also the very first female face to represent the brand. Her likeable and ambitious personality is one that resonates with the consumer and the brand in equal measure.
Harpic’s new direction with their brand ambassador is one that also comes with new wording and reporting. The brand, which is part of Reckitt Pakistan, shares the belief that the safety, health and wellbeing of Pakistani communities is a top priority. That’s why their new formulas are extremely effective against bacteria and viruses that originate from the washroom and can lead to many diseases.
