Sales are crucial for the growth of business and sales enablement is crucial for the growth of the sales force. Therefore, sales enablement is a hot topic in the business world. Entrepreneurs, sales managers, and the development team strive hard to train their sales team. However, the use of sales enablement software creates ease for both the manager and the reps. Content Camel, a very competitive tool and perfect Showpad alternative, introduced great variations in features and pricing strategy for various types of business.
Some people confused the term sales with sales enablement. However, sales and sales enablement are entirely different terms. Sales simply belong to the selling of a product while sales enablement is a training process to sharpen the skills of the sales team. And sales engagement software streamlined this process. It provides the sales reps with basic training, skill, tips, and tricks to generate more leads. And also facilitate them with fresh and informative content to enhance the customer’s engagement and close more leads.
Regarding features, applications and pricing strategies some top sales enablement software are:
Highspot
To boost the performance of your sales team Highspot is an excellent tool. It not only provides training to your sales team but also allows them to practice their skills. The main feature of this sales enablement solution include:
- Onboarding of new sales reps: it collects all the data of new hires and provides them with online and recorded videos of the successful sales strategies.
- Reskilling of Sales Reps: highspot not only sharpens the skills of new sales reps but also provides on-demand training courses to the old reps and helps them to learn new skills and polish their existing skills to grow faster.
- Provide Content: it provides the sales reps with updated and related content to engage the customers and succeed in closing more deals
- Boost Performance: use of highspot adds to the performance of the sales reps by 14% and increases the marketing flow by 19%.
Seismic
A nonstop training platform for sales teams to enhance their skills and achieve the desired sales goals. It helps the sales reps in:
- Training: the onboarding and training of sales reps is a quite tough job. However, the use of this tool streamlined this process by providing them with all the new and recorded lectures.
- Practice: along with the training of the sales reps it also provides them with learning and practicing various sales and marketing skills. It boosts employees’ confidence.
- Skills Building: one of the great features of Seismic software is its ability to provide the sales team with management and communication skills feats
- Leads Generation: the training of Seismic sales enablement software enables the sales reps to earn 32% more leads than casual.
- Revenue Growth: it boosts revenue growth to a larger extent of 65%.
Brainshark
A global platform of sales team training to enhance their skills and provide them with all the essential tools. It plays a major role in the enhancement of sales growth via:
- Periodic Training: It provides scheduled and on-demand training to the sales team. Allow them to practice and relearn their skills.
- Updated Content: content always plays a crucial role in the sales process. Their Brainshark works on this aspect also and provides the sales team with updated content. It helps to engage the customers in a more effective way to ensure the closing of a successful deal.
- Tracking: time and performance tracking ability of sales enablement software make them more popular. The reason is that it helps to boost employees’ efficiency and correction of errors.
- Onboarding of New Hires: this tool helps in the onboarding of new hires in the sales team, collects their details, and enrolls them in training sessions.
HubSpot
Hubspot is a true face of the use of technology in the sales enablement process. Its main features are:
- Collaboration: it ensures the collaboration of all the sales and marketing team members. Therefore, they can share data, and check out their performance with each other.
- Alignment of Sales and Marketing: Hubspot is the beßt solution for the alignment of sales and marketing teams. It provides a data dashboard that presents the performance of both teams.
- Content: It always provides the latest content to the sales team.
To Sum it up, all the sales enablement software perform excellently in their field. However, Content Camel is a step higher in advanced technology and ease of use.
