Pakistan’s leading digital payment platform, easypaisa, has once again left viewers in awe with its groundbreaking marketing campaign.
With Pakistan’s first-ever anamorphic deployment on the Islamabad Expressway that immediately caught the attention of passers-by, easypaisa has outdone itself when it comes to innovative and effective marketing methods.
Light up the sister cities with our 3D installation! 🤩
We’ve created the very first anamorphic display in Pakistan 🇵🇰 in our mission to transform the marketing game! 💪#AllEyesOneasypaisa #Transfer #FerFer pic.twitter.com/yU1yyvCuv5
— easypaisa (@easypaisa) January 28, 2022
From concept to execution, the campaign is planned based on lessons and digital analytics that easypaisa has collected over the years.
The display has integrated 3D elements with a real surface, making the whole setup so immersive that you just stare in awe at the brilliance of the performance.
As pioneers in FinTech and every citizen’s mobile wallet, easypaisa serves millions of Pakistanis by empowering them to take financial control into their own hands through their smartphones.
The campaign is aimed at the tech-savvy new generation and aims to provide captivating viewers along with a complete and immersive mobile payments and branchless banking experience.
The strategic placement of the installation could not be more accurate, as it emphasizes ferfer transfer money through easypaisa and is installed on one of the busiest routes in the capital where vehicles travel at lightning speed.
Next level marketing door @easypaisa I really like this great execution by easypaisa through this innovative idea.#AllEyesOneasypaisapic.twitter.com/b2x9OpVFkF
— Adnan Shahid (@RealPahore) January 28, 2022
This highlights the brand’s unique and innovative take on advertising. The performance showcased easypaisa’s money transfer features and money transfer modes including CNIC, P2P, WhatsApp, etc.
Commenting on the effective marketing campaign, Omar Moeen Malik, head of easypaisa, said: “In this pursuit of technological advancement, it is crucial to stay at the top of the game.”
“As an integral cog in the evolution of Pakistan’s digital landscape, easypaisa will continue to serve its growing audience effectively,” he concluded in its statement.
He added: “In this regard, we are committed to better connect with our customers through such effective marketing campaigns. This unique campaign personifies how we see digital Pakistan and we are delighted to see the response it generates.”
Awesome #AllEyesOneasypaisa #ferfer https://t.co/PExcoqlWUz
— Aisha Randhawa (@HariMirchein) January 28, 2022
Easypaisa has been on a mission to revolutionize Pakistan’s financial landscape through its unorthodox services and now they are making their mark as frontrunners in revolutionizing branding touchpoints.
In this jumble of content we see today, easypaisa has outdone its competitors by turning its eyes to itself.
