The days of keyword stuffing and inbound links to improve results are long gone. The emphasis of search engines is changing to include user behaviour and experience. You must pay equal, if not more, attention to your website’s usability in order to improve its ranks than you do to other SEO strategies.
When it comes to building a website that ranks highly, SEO and user experience (UX) work hand in hand. High-ranking sites combine an intuitive UX design with SEO best practices. Engagement, site traffic, and ultimately results all improve with good UX design.
Numerous elements of UX design have previously been incorporated with SEO best practices. These include having a website that loads quickly, is compatible with mobile devices, is simple to use, and has interesting content.
The importance of UX for your website’s high-quality SEO is explained here:
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Refine the Navigation on Your Website
The latter frequently fosters robust site structures that frequently contribute to complex navigation, which is one area where UX design and SEO frequently clash. Right, more pages are better. Not really.
A study by Ahrefs supports current SEO best practices in ranking just one page for multiple related keywords, disproving prior SEO strategies of constructing very granular sites focused on close-knit keyword groups. In essence, having a single page that is both content-rich and user-friendly can be a significant SEO asset for a variety of search queries.
In the end, you want users to be able to easily browse your website. Even though they may be more SEO-friendly, complicated navigation systems can interfere with a user’s experience and prompt them to leave the site sooner.
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Offers pages that are mobile-friendly
Mobile devices are used by more than 50% of website visitors. In light of this, you must pay special attention to the design, feel, text, and experience of your mobile site. If your website isn’t mobile-friendly, you should take the time to make it so.
The mobile layout of a website will be evaluated by both users and search engines. Your mobile site’s components all have an impact on SEO. Ensure that the navigation is user-friendly and that the buttons are distinct and recognisable. Focus on usability and information in addition to good design to keep the overall look and feel straightforward and concise.
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Faster page load times
Do you know that if a page takes five seconds or longer to load, 37% of website visitors will leave, and if it takes more than four seconds, 1 in 4 visitors will go? These statistics might come as a surprise to you, but they are heavily influenced by marketers’ long-term outlook.
Google has explicitly stated in its ranking algorithms that users anticipate faster loading times. SEO factors have always included page speed. Finally, it is also a UX indicator now. Web pages need to be optimised for page speed by both UX designers and SEO experts and firms.
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To create SEO-friendly layouts, use UX design
Numerous instances exist where content formatting and layout design might interfere with SEO. The straightforward explanation is that SEO can be hampered by aesthetics, such as having headers that are the ideal size and having the proper amount of text.
However, what if on-page SEO and layout formatting could coexist together with UX design? This would be the perfect pair because, as we now know, the success of both usability and producing organic traffic depends on one another.
The convergence of SEO and UX to provide shared experience outcomes can be seen when closely examining previous SEO updates and new algorithm signals. Dignitas Digital, an SEO company in Philadelphia, can unquestionably offer you a great deal of help in this regard.
