Smartphone brand vivo has announced famed cricketer Babar Azam as the brand ambassador of the flagship V23 5G.
As part of this partnership, Babar Azam will also appear in key visuals and TVC to further enhance the image of the premium V23 5G. vivo has been closely involved with several KOLs and brand ambassadors to increase the value of the V Series in Pakistan.
Babar Azam is an accredited cricketer and has a strong fan base in Pakistan. With his admirable cricketing skills and personality, Babar Azam has been a youth icon and inspiration to the Pakistani people, making him a perfect fit for a youth oriented brand like vivo.
Through him, the partnership further strengthens the brand’s bond with the local consumers of Pakistan.
On the occasion, Babar Azam said: “I am delighted to partner with a consumer-oriented and highly innovative brand such as vivo for the premium V23 5G smartphone. I have been following the brand closely and have had an affinity for as long as I can remember. with their innovative technology.”
“It is my absolute pleasure to be associated with vivo and I am very excited to represent a brand that is loved and appreciated by the young audience of our country,” added Babar.
Zohair Chohan, Director Brand Strategy at vivo Pakistan, commented: “vivo believes in the concept of ‘Benfen’, a term that refers to a mindset of doing the right thing and doing things right. Through its various initiatives, vivo really embraces this Benfen quality and builds a brand that respects local talent, culture and changing consumer preferences. We have always emphasized innovation, trendsetting design and excellence through our products to bring the best to our consumers.”
“We believe these are also the qualities embodied by Babar Azam, whose spirit of pursuing his passion has made him one of Pakistan’s greatest youth icons. We are delighted to have Babar Azam as our ambassador for V23 5G as he perfectly represents a new age smartphone user and the young people across the country admire his vibrant personality. We are hopeful that V23 5G, as the latest addition to the V-series portfolio, will be as loved by consumers as its predecessors,” added Zohair.
The V23 5G has superior camera technology, an attractive design and a smooth finish. V23 5G also comes with a color-changing glass that will inspire users and transport them to a magical world with its charismatic design and superior outlook.
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