Is Instagram only a platform to share engaging images and videos? Not anymore! Instagram is growing as a potential marketing tool for brands and marketers. Many brands tend to use Instagram to reach their target market effortlessly. Though Instagram came up as a visual channel, later, it turned into a potential tool for marketers. According to a study, more than 80% of people follow at least one brand’s profile on Instagram. This stat shows that people are more likely to search for products and services on Instagram. So, brands can try out using Instagram to connect with their target market and reap its massive benefits.Â
Though the Instagram platform has many benefits, only a few brands are using it in the right way. Instagram has a lot of exciting features. Brands and businesses can leverage Instagram features to build an engaging bond with their audience. You can also opt to use free instagram reels likes to sky-high your visibility on Instagram. Therefore, if you aren’t using Instagram for your brand, you miss a bigger chance to connect with your audience. Here, in this article, we have listed some tactics to drive more sales using Instagram.
Let’s get started!
1. Exhibit Your Creative Side
Instagram is a platform with more than one billion users. Due to its growing popularity, marketers use the Instagram channel to grab their audience’s attention. Brands are facing massive competition on Instagram. You will have to try something unique to stay ahead of the curve. Make creativity an advantage of your brand. By doing so, you can build engagement and also visibility. With FollowFormation, you can also upgrade your Instagram game in no time.
2. Employ The Right Hashtags
Do you include hashtags while posting your content? If not, you are missing out on a chance to advance your reach on the growing Instagram platform. While posting your content, you can leverage hashtags that are relevant to your niche. Doing so can increase your presence and enhance your chances of getting featured on the Explore page. Branded hashtags have become a must-have for eCommerce brands. The Instagram platform has more than one billion users. So, make use of the right hashtags to enhance your visibility. Through hashtags, people can find out about your product with ease. As a result, hashtags are vital in improving visibility and organically growing your business ROI.
3. Endorse With Instagram Stories
The Instagram stories feature is gaining higher engagement on the Instagram channel. Stories are no longer just a feature for brands and marketers. Many big brands are leveraging Instagram stories in the right way to connect with their audience. As a brand, you can use IG stories to launch your products and showcase your offers uniquely. Through stories, you can innovatively endorse your products and services. In IG stories, you can use poll stickers, Q/A sessions, and more to connect with your target market. Therefore, as a brand, you can try using Instagram stories to drive more sales for your business.Â
4. Work With Influencers
Influencers play a vital role in skyrocketing your reach across the globe. Many big brands and marketers work with influencers to boost brand awareness and increase business ROI. Brands can work with influencers who are relevant to their niche to advance their visibility and also grow their credibility online. Working with influencers is the best tactic for brands to amplify their engagement rapidly. Nowadays, people tend to trust influencers. Influencers can also try out free instagram reels views to strengthen their credibility online. So, if your brand collaborates with influencers, you can reap massive perks.Â
5. Leverage Instagram Advertising
Nowadays, Instagram advertising is booming across the globe. Marketers and brands try out Instagram advertising to endorse their products and services. However, if you aren’t using Instagram advertising as a brand, you miss out on an incredible opportunity to drive sales. Through IG advertising, you can uplift your reach and upgrade your business ROI flawlessly. In addition to advertising features on Instagram, you can try out FollowFormation to enrich your presence on the fierce Instagram platform. If you potentially use Instagram advertising, you can gain massive reach and also increase your brand sales.
Final Thoughts
Instagram is growing as a popular platform with a massive audience. Using Instagram, you can increase your engagement with the Millennial audience. Many brands and marketers use Instagram to rapidly grow their engagement and upgrade their visibility. If you are trying to boost your conversion rates, use Instagram correctly. Here, in this article, we have highlighted some ways to drive sales using Instagram. It’s time to leverage the above insights and get the most out of them.
